Merger And Acquisition, Rational Regression

To a certain stage of development, M & A is an important development strategy. It can quickly enhance the strength of enterprises and enhance the overall competitiveness and brand influence through mergers and acquisitions.

Compared with previous years of ups and down, capital competition, in 2012, the electricity supplier industry entered a fierce and cruel merger and acquisition phase.

In May 2012, Tencent completed the holding of Yi Xun, and Tencent and Tencent jointly invested 500 million yuan in profit margins and marketing resources to 3C digital and electrical goods.

In September 2012, Suning bought a wholly-owned mother child B2C platform red child company at a price of 66 million US dollars, and undertook two brands and company assets and businesses of "red child" and "colorful purchase".

This is Suning's first acquisition in the field of electronic commerce.

It is also in this year that Wanda is stationed in the electricity supplier, and Dangdang network is stationed in the Tmall platform.

In May 22, 2014, Jingdong officially listed on Nasdaq, with a market value of about $28 billion 600 million.

By market value, Jingdong has jumped to the fourth largest in China.

The top three companies are recognized as BAT Baidu, Alibaba and Tencent.

In the eyes of Americans, Jingdong is China's Amazon: genuine + logistics +IT system, because Amazon has long been popular in the United States, so Jingdong's business model was quickly recognized by the capital side, subscribed enthusiastically, the total amount of subscription amounted to 15 times the amount of fund-raising.

Tencent has long been optimistic about Jingdong. As early as in March, Tencent became a major shareholder of shares of Jingdong 15%.

The assets of the two sides are integrated, the Tencent pays $214 million in cash, and the QQ online shopping, patted e-commerce and logistics departments into Jingdong, easy to continue to operate with independent brands,

Holding a minority stake.

In addition, Tencent provides Jingdong with the first level entry location of WeChat and mobile QQ clients, as well as support from other major platforms as well as cooperation in online payment services.

Jingdong's future electricity supplier strategy has been very clear. Jingdong should not only grab enough user groups at the PC side, but also focus on mobile providers in the future.

Oligarchy Union

E-commerce has always been a short board of Tencent, while social networking and mobile terminals are short boards of Jingdong.

The combination of the two, Tencent pat with Jingdong strong user base and logistics foundation and Taobao launched a fight, Jingdong with the influence of Tencent in the social media and mobile client domain and strong user group scale trying to stand equal with ALI.

The combination of the two is a potential threat to Alibaba, which has just been listed in the US.

As a big user in the Internet industry, the large-scale expansion and integration of e-commerce will be an irreversible trend in the next few years. The lack of follow-up capital support will seek the refuge of the big platform and continue to survive, and the comprehensive e-commerce platform will expand rapidly through mergers and acquisitions to create a larger e-commerce Empire.