Clothing Discount Is Divided By Skill And Time.

at present

Competition is fierce. In order to improve the sales and performance of clothing stores, shopkeepers are using various means and strategies to sell clothes.

Among them,

It is the most commonly used marketing strategy.

But everyone is doing discount sales, making the effect of this strategy greatly reduced.

Then, how do we do the discount sales? We need to plan the opportunity, the degree and the scope.

It is critical to determine which items are discounted, why we need to discount them, and see whether they meet the purpose of discount.

If the new product is to be discounted, we should first consider the regional character of the new product. If the new product is not popular in a certain area, even if there is a relatively large discount, it may not be able to sell. Therefore, considering the local conditions and timing, considering these factors, deciding where to discount will be effective.

This is the most touching point for consumers.

To determine the extent of discount and the scope of profit margin can not only attract customers but also lose profits.

Generally speaking, nowadays clothing is sold at a high price in many stores. Between 10 percent off and 5% off, in order to boost sales during the promotion period, we must consider the low price and popularity of some popular products.

Overall, the sales promotion period is higher than 20 percent off, the effect is not very good, but in order to consider its own profit overall discount control in 30 percent off - 22% off, it is more suitable.

Of course, for those products that have been overloaded for more than a year and a half, the discount can be reduced to the cost price in order to return the funds.

It is best to know when to discount.

Many clothing dealers now choose 51, eleven, new year's day and Spring Festival. These marriages and rush hours are carried out, but all garment enterprises are doing this, and the results will be discounted for you. For example, making special events and news, or clearing out big business in the off-season are worth digging deeply.

We should know that the duration of discount should not be longer and better.

This is also particularly important. The clothing discount cycle is too long, but it reduces the consumer's determination to buy immediately, and it is more appropriate to control it for 10-15 days. It takes into account that consumers know the information about discounts, and can also take time to oppress and enjoy special offers at a certain time.

The frequency here refers to the number of discounts in a year.

Generally speaking, the number of consumers who buy clothes is a lot of you in the past year. Therefore, it is necessary to collect customers' communication methods, timely ask questions and warm up, increase the number of customers visiting, even if they do not buy, welcome to appreciate it, and skillfully ask consumers to recommend it to their friends and relatives, of course, the premise is that the product customers are satisfied with using it.

Research shows that selling products to potential customers by relatives and friends and other familiar people can reach as high as 80%. Sales to new customers recommended by existing customers are 3-5 times higher than that of new customers that no one recommends.

It is also the concern of many consumers about the way to discount, but this is a lot.

And dealers are often overlooked, so adjusting the discount way to stimulate consumption is the key.

Of course, all sales promotion activities should be integrated with CRM, and the customer loyalty should be enhanced by giving profits to customers and strengthening the relationship with customers.