There Are Three Conditions For Choosing A Clothing Store.

　　 1. Over the next ten years or more. Sustainability

Shop location is a long-term investment, which is related to the future of business development. When the external environment changes, other business factors can be adjusted accordingly to adapt to the changes of the external environment, and once the shop site is determined, it is difficult to change. Therefore, when choosing a site, we must have a vision for development, not only to study the present situation, but also to correctly predict the future. Because the location of the network is changing all the time: traffic conditions are improving, competition is becoming more and more intense, and the surrounding environment is changing and developing.

For an enterprise, newly selected address It should have a certain commercial development potential and have a competitive advantage in the area to ensure that it will be profitable in a certain period of time. For example, Japan's DAE wing company, with its advantage of its chain group, pays 3 months after purchase. Payment for goods The time difference, quickly adjusted the sales revenue of each chain store, purchased the land with lower land price, built commercial facilities and other real estate in the non commercial center, and sold the real estate to earn the difference after commercial development and land price rise, and the commercial facilities were regarded as a node of the chain super market of our company.

　　 2, a large target customer group.

Each point should have a certain scale of target customers, which is an important condition to ensure its operation to a certain scale. The general supermarket operates mainly on daily necessities, and is restricted by the law of consumers' shopping distance. Consumers are unlikely to run long distances for some daily necessities. Therefore, it is not likely to have a wider mobile customer group like a large department store or a professional large household electrical appliance store. It can only rely on the service of a target consumer group of a certain scale to obtain a relatively stable sales revenue. Therefore, whether we have a target customer of a certain scale is one of the important factors that should be considered in the choice of supermarket stores.

But for any shop, its target customers often change. Municipal Planning and transportation changes can lead to an increase or decrease in customer groups, which is also an important basis for predicting future customer groups. For example, in the construction of a residential area in a certain area by municipal planning, there will be fewer residents at the beginning of the establishment of residential areas. With the continuous improvement and development of residential facilities and other supporting facilities in residential areas, residents will also increase. It is clear that the establishment of chain store outlets in such areas is inevitable. Such as new stations, wharves, subway exits, tourist attractions and public indicating facilities can increase consumer groups. There is no doubt that changes in these external circumstances must be taken into account in the determination of the consumer group.

　　 3. Access roads

One of the prerequisites for good shops is to get in and out of open roads. The smooth traffic not only affects the safety of goods, but also affects the transportation time and transportation cost of Shang Jing. Generally speaking, it is convenient for the streets concerned with shops, wide roads, free access, and the best stations near the shops. Because the network is located near the intersection of several stations, it often attracts large numbers of customers to go shopping. In addition, having a large parking lot in front of a store can often attract distant customers and expand the scope of their business areas, especially for large supermarkets or warehouses.