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ASOS, A British Fashion Dealer, Is Not Doing Well.

2014/10/27 18:53:00 29

BritainFashion ElectronicsASOS

In the past fiscal year, ASOS, a British fashion dealer, was not doing well. After three consecutive earnings warning, ASOS released the September 1, 2013 fiscal year August 31st -2014 fiscal year report, ASOS total sales of 955 million 300 thousand pounds, an increase of 27% over the previous year, pre tax profit 46 million 900 thousand pounds, down 14% compared to the same period last year. Despite the crash, it was still higher than analysts had expected, and ASOS shares rose 19% on that day.

ASOS, which was listed early in 2001, suffered a series of attacks this year. Price of stock The cumulative drop is almost 70%. In June this year, the warehouse in Barnsley in England caught fire, resulting in the temporary closure of the website, with a loss of 25 million -3000 million. To improve sales, last month ASOS Announcing the reduction of commodity prices and price war.

ASOS, which has been on sale since last Christmas, has caused dissatisfaction among brand suppliers. Some brands have opted out of the ASOS platform. Britain Suppliers expressed reluctance to sell products through ASOS to overseas markets. ASOS China responsible person said that the next Chinese market will increase the number of brands settled, the current official website only 54 brands, in the autumn of 2015 this figure will reach 100.

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In the sale of WAL-MART's own brand, shop No. 1 is expected to appear another "WAL-MART" element. According to the Beijing Business Daily reporter, WAL-MART's financial support for the "mother's business cycle" project products in the future is likely to appear in shop No. 1. This is also seen as WAL-MART's initiative, through product cooperation, breaking the repeated rumors that shop No. 1 was sold by WAL-MART.

WAL-MART said that in the past 2014-2016 years, it plans to invest 3 million yuan, 3 million 300 thousand yuan and 3 million 700 thousand yuan to support the project of "mother's business cycle". Bo Rui, senior vice president of WAL-MART China business, said he hoped to bring the products produced by the above projects to WAL-MART supply chain, or to try to open a female commodity channel in shop No. 1.

"If the product can reach the procurement standard of WAL-MART, it can enter WAL-MART's procurement system supply chain. We have considered docking sales, but at present it is only an idea. Perhaps Shop No. 1 will also try to do this in the future. Mr Bo said.

Compared with the project, it is more noteworthy that WAL-MART and No. 1 store finally let the industry see the cooperation at the product level. In May 2011, WAL-MART entered the No. 1 store, accounting for 17.7% of its shares. In August 2012, the Ministry of Commerce approved WAL-MART's holdings of 1 shop to 51.3%. However, shop No. 1 has sold rumors for two times in the second half of the year.

According to reporters, WAL-MART strategic investment No. 1 shop, shop No. 1 is part of WAL-MART's global e-commerce. In addition to the sale of WAL-MART's own brand goods in shop No. 1, shop No. 1 also enjoys WAL-MART's global supply chain, sharing procurement and logistics, and establishes its barrier advantages in the field of imported food.

However, "slow" cooperation between shop 1 and WAL-MART has attracted much attention, which is why the 1 shop has been repeatedly sold out. Especially after Jingdong and Ali have been listed, the domestic electricity supplier ecology and pattern are gradually changing. Only 1 stores in TOP10 are non-listed company. There is a view that WAL-MART may have other considerations for shop No. 1, which still needs to burn money continuously.

WAL-MART's net profit in the 2014 fiscal year was $16 billion, down 5.7% compared with the same period last year. In September of this year, in response to the rumour of "selling Huarun", shop No. 1 responded directly, "No. 1 shop and strategic partner WAL-MART have never had contact with Huarun group on capital cooperation. The cooperation between Shop No. 1 and WAL-MART is progressing smoothly, and the two sides are very satisfied with the current business arrangement.

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