"Pepsi Blue" Appeared In The 2015 Spring And Summer Fashion Week In Shanghai.

Here world Clothing and shoes Xiaobian of the network introduced to everyone is "Pepsi blue" stunning debut in the 2015 spring summer Shanghai fashion week.

Blue, now!

From the show of Bryant in New York to the thousands of amorous feelings on the Paris flyover, "Blue is the New Black" declares that blue has become the most irresistible fashion element in 2015. In the 2015 spring and summer Shanghai fashion week, Wang Haizhen, a famous Chinese designer, perfectly interpreted the "desire for the present, the new fashion of blue" through the blue sky.

As the cutting-edge designer of the famous British brand Burberry creative director Christopher Bailey and British heavyweight Fashion Critic Colin McDowell, Wang Haizhen completed her first life in the autumn and winter London Fashion Week in 2013. This autumn, the fashion show came to Shanghai, China, from London, England. Wang Haizhen used red, white and blue colors to form a new design. It fully displayed the fashion idea of creativity, cutting-edge and fashion. This is also the brand name of Pepsi. Pepsi blue represents young people's infinite desire for life, passion, creativity and energy. As fashion elements, they will collide with more new inspirational sparks.

Fashion, now!

As China's most influential fashion week, Shanghai fashion week, as always, has been adhering to the spirit of displaying the new strength of Chinese design, attracting young designers from all over the world with strong fashion absorbability and influence, providing a platform for display and communication of these fashionable new generation. Pepsi, as a landmark brand of young people, has successfully shaped the brand image of "Youth" and "fashion" in many years. Mr. Li Ziqiang, chief marketing officer of PepsiCo Inc Greater China, also went to the scene to have a dialogue with Lv Xiaolei, the famous fashion designer of Shanghai Fashion Week Organizing Committee, and Wang Haizhen, a well-known designer. Mr. Li Ziqiang said Pepsi is not just a drink, but a cultural symbol of young people. Fashion is not only an external image, but also a life attitude and a young cultural mentality. Entering the fashion cross-border cooperation is an important strategy for PepsiCo. PepsiCo hopes to provide talented, creative and personalized young designers with a platform to show themselves, help and support them in realizing their aspirations. This strategic cooperation with Shanghai fashion week is a good start. It not only shows the determination of Pepsi to enter the fashion circle, but also shows the bold and innovative brand spirit of Pepsi Live For Now.

At the Pepsi news conference in October 22nd, Ms. Kim Yu Dong, vice president of Pepsi Greater China beverage market, said that based on the common concept of "fashion" and "Youth", Pepsi and Shanghai Fashion Week Organizing Committee made the cross-border cooperation between the two sides hit the nail on the head. The two sides hope that through this platform, we can provide resources and help for more young Chinese designers, encourage them to design more creative works, and make the dream of "made in China" into "China created" successfully realized. In the close cooperation between the two sides, Shanghai's fashion week platform and the Pepsi spirit of "Live For Now" (eager, now) have led a new thinking in the fashion industry and injected fresh blue blood into fashion circles.

Kim Yu Dong, vice president of Pepsi Greater China beverage market, held a news conference with designer Wang Haizhen.

Pillars, now!

As a new generation of fashion in China, Dong Liang has cherished every opportunity to display the talent of Chinese designers, and inspired the possibility of designing China with the spirit of partnership. And this Pepsi's choice as a cross border partner is based on the common understanding between the two sides of the spirit of "Live For Now" (longing, now). For a long time, the spirit of exploration for creative vitality is exactly what Chinese designers need to explore and adhere to. During the Shanghai fashion week, PepsiCo and its pillars chose two outstanding designers: Wang Haizhen and Feng Yuqi as a new start for future cooperation between the two sides. In their own way, they interpreted the spiritual concept of "Live For Now" (longing, now).

As the most influential in London fashion industry, it is also the first Chinese designer who won the Fashion Fringe award in history, Wang Haizhen. works Over the years, it has been widely recognized for its exquisite workmanship and unique creativity. He often dissolves his personal experience in every new series. He also confessed that blue, red and white are also his favorite colors. In this partnership with Pepsi, Wang Haizhen has prepared limited design works for "Live For Now" (yearning, now), with a desire for unlimited blue and white red, giving a woman a large creative outfit coat and trousers, symbolizing women's freedom and independent will. Another set of works from three color themes is derived from the spiritual enrichment of Wang Haizhen's 2015 spring summer show in Shanghai, which fully reveals his understanding and understanding of women's tenacity and innocence.

At the same time, as the ARETE of the fashion week's debut, Feng Yuqi, the designer, was inspired by the western education he received in New York and London for many years. She often ingeniously integrated the Chinese culture from her childhood into her design works. Pepsi X Liang Zheng just saw this early flower's courage to challenge herself and face the spirit of perseverance. This exhibition of Feng Yu Qi shows ARETE's "Live For Now" (eager, now) with a vibrant, young and sexy female image. In this series, there is a sub series which uses the blue with almost the same purity of Pepsi brand color, and matches the delicate white border ornament, and integrates the sense of movement into fashion. It successfully brings ARETE and Pepsi's spiritual link closer.

2015 fashion The trend of the blue color is unstoppable. It will set off a blue desire storm in the fashion industry. Are the main force of fashion ready to play your own blue bland? Now!