120 Billion Yuan Hai Tao "Battlefield" Smoke Ignited

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Xiaobian network to introduce the 120 billion yuan Hai Tao "battlefield" smoke ignited.

When the domestic buyers look forward to the "double eleven" coming, the smoke of electricity suppliers in the market has ignited.

According to statistics, in 2013, the scale of China's online shopping market was over 80 billion yuan, the growth rate was 75.2%. In 2014, the scale of China's online shopping pactions is expected to exceed 120 billion yuan.

Visible, Hai Tao has gradually stopped in the electricity supplier.

CEO Lu Zhenwang, an e-commerce observer and WAN Qing consultant, said in an interview with the Securities Daily reporter that "double eleven" Hai Tao products will not carry out activities such as the domestic online shopping products.

However, because the particularity of cross-border products will not affect its turnover, Ali's biggest advantage in the market is the strong support of users. Amazon's advantage is rich overseas warehouses.

It is foreseeable that Amazon and Ali will become two different directions in the market.

Although the sea is hot, there are still hidden dangers.

In the context of RMB appreciation, Hai Tao has a more solid foundation.

More and more people in China have realized that cross border products, even with freight and tariffs, are still more cost-effective than buying luxury goods at home, and the quality is also guaranteed.

However, when the online shopping system in China has matured, is there really no hidden danger? Lu Zhenwang told reporters that language barriers, customs policies, and different tax and logistics rules of different countries are still obstacles to the development of the big road. "At present, cross-border electricity providers are not yet mature. Domestic consumers purchase cross-border products not only through customs clearance, but also with various kinds of taxes, and the policies adopted by the state to cross-border electricity providers are still not clear, and consumers still have to pay taxes and fees at a relatively high level. If consumers want to buy cross-border goods, they must keep their eyes wide open to see if they are able to buy products with high taxes and fees."

With the improvement of the purchasing power of domestic consumers and the enhancement of the ability of RMB to pay internationally, the increasingly convenient online shopping channel is also an important reason for the gradual growth of cross-border electricity providers.

But in Lu Zhenwang's view, although the logistics channel has developed rapidly, there are still some deficiencies in the details. "For example, domestic consumers buy overseas products, but because of the problem of logistics, they can not be sent to consumers quickly, and affect the use of consumers.

Some foreign electricity providers choose to cooperate with domestic third party companies to solve this problem, but this system is not perfect because many consumers choose to buy on foreign shopping websites.

Ali and Amazon are different.

People in the industry say that the reason why the overseas shopping craze is heating up and the blind trust and admiration of consumers for foreign brands is due to consumers' distrust of domestic product quality and dissatisfaction with the high domestic prices of foreign brands.

And how can domestic electricity suppliers compete with overseas cross-border electricity providers when they smell this business opportunity?

In October 30th, Tmall's retail platform Tmall announced that this year's "double eleven" shopping Carnival will expand to the global scope and become the first global "double eleven". Consumers can buy overseas products from more than 20 countries and regions through the Tmall international platform.

This also indicates that the battle between the Amazon and Ali has been buoying.

Alibaba group COO Zhang Yong introduced that this part of overseas commodities will take two modes of logistics. One is that overseas businessmen will move to 5 free trade zones such as Hangzhou and Ningbo, which are likely to become "explosions" in advance. After placing orders, goods can be shipped directly from the domestic free trade zone, which will save much time. The other is the "direct mail" mode. Rookie logistics set up warehouses overseas, and through cooperation with some foreign logistics companies, the goods will be pported back to China, and mass pportation will also save a lot of logistics costs.

In this way, the reason for consumers' happiness is: which is the strongest cross-border electric business?

Lu Zhenwang told reporters that Amazon and Ali each have their own advantages, and they may become one faction in different fields in the future. "Amazon's cross-border electricity supplier is just beginning, and its advantage is that it has abundant overseas warehouses. And Ali's advantage is obvious that it has a large number of loyal Taobao users, which has laid a solid foundation for its cooperation with foreign brands.

In the future, Amazon and Ali are likely to become the two representatives in different fields in the market.

The "double eleven" pre-sale of the fresh collection office shows that the world is directly capable of producing its own products.

The "double eleven" is not yet reached, and the war drum sounds first.

Fresh electric business is growing at an alarming rate, and it is also being placed more and more industry expectations. For example, in the upcoming "double eleven", fresh electric business is considered to have a whole industry carnival.

In this year's "double eleven" period, fresh electric business will also usher in a new outbreak.

In order to seize this opportunity, fresh electricity suppliers have arranged ahead of schedule.

From the known information, the fresh electricity supplier participated in "double eleven", most of them chose to sell the "pre-sale" brand.

For example, in Tmall's "double eleven" pre-sale, the global direct mining mode was adopted for the first time, and it was linked with the 500 strong brands to promote the whole world.

Statistics show that Tmall's "double eleven" has adopted the overseas brand direct mining mode for the first time this year, with the strength of Tmall platform to aggregate buyers' demand to the overseas brand business side and shorten the traditional supply chain.

A complete Tmall global brand direct mining process refers to: after Tmall selects and selects global seasonal goods, it will make an inquiry with overseas brand merchants or importers, then introduce commodities to platform businesses, and businesses will purchase and enter warehouses to complete the global brand direct mining.

SF preferred also said that this year's promotional efforts will not be lower than last year, will provide billions of dollars to give subsidies to consumers; the United States fresh fruits and vegetables brand dole for the first time in the war "double eleven".

In addition to the simple online promotion, unlike in previous years, this year's "double eleven" period will also be the best choice for SF "Hey guest" stores. Besides the publicity and display inside the store, it will also provide on-site orders and service at room temperature.

"The quantity of fresh goods will be increased 5 times -6 times in October."

Shun Feng preferred the relevant responsible person.

Looking at the past information, we can see that after the "double eleven", the problems of logistics and return will make some buyers and businesses face each other. But because fresh products have higher requirements for logistics and distribution, it is foreseeable that the fresh electricity suppliers who have gathered together will play a silent "logistics war" in this year's "double eleven", and the cold chain logistics industry will be reviewed.

It is reported that SF "cold pportation" will provide customized "double eleven" plan for customers such as Shun Feng, Tmall and other customers.

Shun Feng Leng Yun integrated SF to optimize the "double eleven", daily business data and the "double eleven" plan last year, increasing the number of departure orders for fresh orders in the same city, and the loading rate of different places to 60% will also take the form of straight hair instead of pit, so as to enhance the delivery efficiency.

It is understood that SF "cold pportation" service customers include Tmall and other platform businesses, including Shun Feng preferred fresh electric business and fresh production enterprises.

The chief executive of Shun Feng Leng Yun said it would launch a customized "double eleven" plan for customers like Tmall and Shun Feng.

The plan will integrate customers' last year's "double eleven", daily business data and this year's "double eleven" plan, which will increase the departure time for fresh orders in the same city, and the loading rate of different places will reach 60%.

Rookie, as the logistics support platform for Ali businesses, will rely mainly on the pportation between cold chain cities and the "last mile" landing to complete the cold chain delivery, which can cover some cities and regions that can not be delivered by SF.

After the NetEase, the first battle of the "double eleven" three cell group "five pull" mode is preliminary.

The handshake net client will become the online entrance of the grand three cell, bringing the passenger flow to the next more than 800 stores.

The handshake net that has just changed the new owner soon greeted the "naming" moment. In the coming "double eleven", the handshake net can play a role in coordinating with the grand tribe of the new major shareholder, making it lively, becoming the first question to test yuan's success or failure.

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In October 20th, Yuan Yafei's three cell group announced.

There are two companies in the A stock board, namely, Hwang Tu hi tech and Nanjing Xin Bai, and also have three new board companies, Mcglaughlin and Nasdaq company.

At that time, Yuan Yafei interpreted the acquisition as "seeking online entry".

www.lashou.com

Become the online entry of the grand triad.

Yuan Yafei's voice dropped and the handshake net went to the battlefield.

Wang Bin, director of marketing department of handshake net, told the Securities Daily reporters that during the "double eleven" period, the handshake net will become the online entrance of the 3C retail store's grand triad sales promotion campaign of Hong Tu high tech company. "The preparation time for this event is very tight."

Statistics show that the company has 200 direct outlets, more than 600 shopping malls, and more than 200 cities, with annual sales of nearly 26 billion 500 million yuan.

"During the grand trio 14th anniversary shop celebrates, the APP client on the handheld network will start the special store of products from November 4th. The traditional way of promotion is to get people's stores through advertising. Now, after the acquisition of the mobile phone network by the three cell group, there is a new way of playing," said Mr.

According to the briefing, during the celebration, the next store will provide dozens of 3C products, not only spot but also ultra low price.

But users want to buy these products, they need to buy through the handheld network APP client, limiting a certain number every day.

The user pays 50 yuan deposit on the handle net, and the balance is paid at the next store.

In response, analysts in the industry pointed out to the Securities Daily: "although group buying website O2O has existed for a long time, it mostly works with third parties, such as" close contact "between handover network and ambitious three cell companies. For the first time, if the effect is good, it can be extended to other resources of the three cell group.

In fact, there is still plenty of room for access to the online access network.

There are three retail businesses under the three groups, including Lok Yu communication (2478 branches) and Nanjing Xin Bai (Nanjing new hundred, Wuhu new hundred, Huainan new hundred, Dongfang mall, Xin Bai pharmaceutical industry, etc.), and second of the domestic women's shoes brands.

"Under Yuan Yafei's command, the handshake net is likely to take another path in the group buying industry and take a completely different road from the public comment and the US group network," the analysts expect.

Yuan Yafei created the "five pull" mode

After the completion of the acquisition, Yuan Yafei first threw out the "five pull" synergy model between the three cell group and the handle network: the sky pull underground, the line drop-down line, the supply chain pull customers, eat and drink, pull the merchandise, group purchase pull custom.

Combine the resources on the handle net line with the entity resources under the three cell group line, and deepen the O2O field.

Yuan Yafei likened this synergy mode to "two working couples": they are busy each day and communicate with each other in the evening, and the common interests are the same.

However, in the industry view, for the deep