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The Overall Performance Of Synthetic Leather Industry Is Flat.

2014/11/30 19:27:00 19

Synthetic LeatherIndustry BoomMarket

Reporters interviewed many people in the industry learned that under the pressure of sewage treatment and environmental protection policy, the leather and synthetic leather enterprises whose environmental protection is not up to date will be gradually closed down, and backward production capacity will be phased out. In the process, the development prospects of the third generation synthetic leather (ultra microfiber leather) with environmental protection, performance and price advantages are promising and the trend toward oligopoly.

Many industry insiders told the great wisdom news agency that the synthetic leather industry is a fully competitive type, the industry boom has been in the doldrums since 2011, and in 2013, under the pressure of multiple environmental policies, the days of small businesses are even more difficult.

However, many people in the industry agree that the sales performance of the third generation synthetic leather (microfiber leather) is thriving in the environment of low price of synthetic leather.

Listed company

No specific sales figures were released.

It is reported that artificial leather is divided into three generation products, PVC artificial leather (first generation), PU synthetic leather (second generation) and microfiber leather (third generation).

Microfiber leather is considered to be the sunrise product of synthetic leather. Besides, it is the best substitute for leather, and it is expected to fully enjoy the market gap left by the genuine leather.

Haitong Securities analyst Zhang Rui and Cao Xiaofei released research report shows that although the microfiber leather has developed rapidly in recent years, its consumption in the whole synthetic leather is still small. "It is predicted that the growth rate of the future will continue far faster than that of the synthetic leather industry, and the proportion of the super fiber leather in the consumption of synthetic leather will continue to improve."

It is reported that

Microfiber leather

And ordinary

PVC leather

Compared with its internal structure and appearance, the texture is very close to the genuine leather. However, the price of leather 1/4-1/52005-2010 is only 35% faster than that of the domestic leather, and its growth rate is much higher than that of the synthetic leather industry. At present, the consumption of synthetic leather is less than 5%. The room for future upgrading is still very large in the future. The consumption of synthetic leather is less than 5%.

The above Haitong Securities analyst also said that assuming that the future microfiber leather will increase to 20% in the proportion of synthetic leather consumption, with the annual consumption of 3 billion 500 million square meters of synthetic leather, the consumption of microfiber leather will reach 700 million square meters / year, while the consumption of microfiber leather is 100 million square meters per year, and the room for future upgrading is still very large.


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