She Develops The Business Of E-Commerce, Making Full Channel Brand Of Women'S Clothing.

Just as everything in the world has no absoluteness, the development of Shu Lang's electric business can be regarded as "not deliberately and deliberately".

At present, with the continuous deepening of the Internet, e-commerce based on the virtual economy has gradually developed into the intermediate force of China's emerging industries.

And the sales mode of the electronic business platform has an obvious multiplier effect on the economic performance of a garment enterprise.

Wu Jianmin said frankly: "facing the current situation of the continuous and rapid development of the electricity supplier scale and the current trend of mutual reparing between the online and offline clothing brands, the establishment of the electricity supplier department is also in a certain degree.

In particular, enterprises such as Shu Lang must not be able to go with the wind.

Therefore, the development of electricity providers is accompanied by the birth of the environment in the market.

Similarly, changes in the future market and breakthroughs in new models are not what we can predict. We can only follow the needs of the market step by step.

With the support of the idea of "going with the flow" and "having to try", Shu Lang officially entered the embryonic stage of brand electric business in 2010.

But at that time, as the traditional women's clothing enterprise, Shu Lang still had the attitude of holding inventory in the electricity supplier. In 2011, the GOGIRL brand became the main push series of Shu long electric business; in 2012, the electronic business platform of Shu Lang was about 10000000 achievement in the whole year under the condition of "zero promotion and zero advertising".

At this time, Wu Jianmin has also noticed that the electricity supplier to the business is a new prospect with broad prospects. At the same time, the electricity supplier for consumers is also a communication platform that can not be ignored.

At the end of 2012, Chen Jiaqiang formally took over the sales platform of Shu long electric business, and expanded, adjusted and reformed the entire electric business under the strong support of Wu Jianmin.

From the expansion of the channel to the perfection of the supply chain, from product development to the opening of the new platform, Shu Lang is building a new structure of the new electricity supplier Department step by step.

In addition, Chen Jiaqiang is more active in recruiting new members to his team and conducting professional internal or output learning.

Chen Jiaqiang said, "we need to dig out experienced talents, and we need more training for new people.

Because only a team with a high level of competence can meet the characteristics of the outbreak of electricity providers and the fast pace.

In 2013, with the strong support of chairman Wu Jianmin and the joint efforts of all the electricity supplier staff, the electric trading platform of Shu long exceeded 30 million, which turned two over last year. In August 2014, Shu long electric business completed the target of 100 million sales in 2014 whole year in only half a year. In 2015, it also set the sales plan of "defend 300 million for 500 million".

Chen Jiaqiang said, "if we say that the first few years are the trial period, then this year will be the period of strength and investment.

The goals in the future must be 100 million level adjustments. As the head of the electricity supplier team, I have confidence and pressure, which requires us more.

Continuous innovation and enterprising to realize the future planning of Shu long electric business platform.

Tmall double 11 has become a holiday symbol, and it is the annual event that is most concerned by Internet consumers.

It is understood that in November 9~10 day has become the peak of customer consultation. The customer service of sunlong electric business division receives three times the number of customers per day, which is nearly doubled compared with the past, and Ali Wangwang's voice is heard throughout the business department.

On the eve of double 11, the business department of Shu Lang is ready to wait for the shopping Carnival in the early morning to ensure that the double 11 shopping carnival is going on smoothly all night.

Different from the pure online shop.

As a big business that started in the traditional business mode, consumers on line and line are also customers of Shu Lang.

Just as

We are not a brand name, but a brand.

Amoy brands do marketing, but what we need to do is the whole industry chain.

If the net shop is not good in quality, the customer can choose not to come next time, but once we are not doing well in the electricity supplier, then the customers of the store will also lose a lot.

Adhering to the "customer oriented, customer first" service attitude, Chen Jiaqiang put forward a new concept to enable customers to achieve "seamless shopping".

The so-called "seamless shopping" refers to all the channels of any point can buy Shu Lang's clothing, and the payment method is diverse.

For example, customers can search their nearest nearest shop through the mobile phone client, and choose to deliver the goods to the store after they personally experience the order. Besides, they can also choose the order online and pick up the goods under the line.

In this regard, Chen Jiaqiang explained: "the middle-aged women shopping time is relatively fragmented, especially the customers of shlang brand, mostly white collar business.

They do not have much time to carry out the traditional integrated shopping, so we need to integrate online and offline to nurture them, create a good shopping mode, meet the needs of customers online and offline under the support of all channels and multiple payments.