2014 Textile Industry Inventory: Speed Shifting Enterprises How To Grasp The Future

In the bid farewell to 2014, the environment facing the textile industry is still very complex.

The surge has made the pressure of enterprises unprecedented; the impact of foreign brands has completely divided the market; the downtrend of the garment market has greatly reduced the number of orders.

These are the stumbling blocks for the development of domestic fabric enterprises.

Under such embarrassing and embarrassing circumstances, many enterprises with vision of development have changed their traditional ideas, turning difficulties into motive force, actively adapting to the changes of the industrial environment, actively coping with all kinds of risks and challenges, and achieving a qualitative leap in every study and growth.

Here, in the spirit of learning and communication, in the end of 2014, we took out the hot topics of the year to rearrange and taste some of them.

Topic 1

How to make fabrics more colorful?

Case interpretation: Wuxi Connaught Textile Technology Co., Ltd.

Key words: independent research and development, establishment of testing center, emphasis on introducing intellectual property rights talents

In order to make the fabric produced by the enterprise more competitive, Wuxi Heng Ni

Technology Co., Ltd. has taken many measures to enhance its new product development capability.

"At the same time, we also developed a number of independent development while taking account of customer development."

Guo Feng, general manager of the company, proudly introduced that at present, the company invested 3 million yuan in the annual development of new products, with an annual development capacity of more than 2000 yuan, and the proportion of the final sample can be more than 89%.

It is worth mentioning that in July last year, the HX technology testing center, established by Heng no in 5 million yuan, has begun to run, and the establishment of the center enables the enterprise to complete the basic performance testing of most of the fabric products.

In the process of product development, enterprises also attach great importance to the protection of intellectual property rights of new fabrics and new technologies. Guo Feng made a detailed point of view: "in the past two years, we have applied for 13 patents, including 5 patents for invention, 6 utility models, 2 patents for appearance, and finally 6 items have been authorized; 14 applications for trademarks, 9 of which have been authorized and 5 are under review."

"Talent is the core power to promote the fabric to become more colorful. For this reason, enterprises have intensified the introduction of talents and formulated relevant incentive mechanisms to train more talents with theoretical and practical experience in weaving, dyeing and finishing, and finishing."

Guo Feng said.

Comment

Because of the cooperation and independent development of many large projects, our company has achieved better economic results.

It can be seen that we are willing to invest and constantly develop our own R & D, increase the introduction of talents, and pay attention to the protection of intellectual property rights.

Topic two

Fabric information acceleration or slow down?

Case interpretation: Taiwan Xu Rong Group

Keywords: providing value investment for customers; IT technology VFM system

Huang Guanhua, executive director of Taiwan Xu Rong Group, will

The concept of importing the manufacturing industry is not just a smile on the surface, but a voice that is sweet. But it really provides customers with value, and the VFM system introduced by Xu Rong in 2010 is the embodiment of the service value respected by enterprises.

In the past, customers had to see and touch cloth samples. After putting forward amendments, the fabric companies were allowed to do the proofing again and again for many times. The VFM system simplified the process. After customers login, they can search in hundreds of thousands of samples according to their own requirements.

The fabric information retrieved from the system is clear, and customers can communicate directly with the online customer service personnel to modify the details.

Once confirmed, the fabric sample will be delivered within a week.

Rong's self-developed data system includes information on the specifications, ingredients and testing reports of thousands of fabrics, as well as the latest trend trend information carefully produced by the Xu Rong business team. Customers can also get a comprehensive understanding through search, video and so on. The terminal bar code scanner is easy to operate and carry, and the customer can hold the scanner. If samples are selected at random in the supermarket, the samples can be scanned to complete the sampling. The information of these samples will be stored in the scanner according to the selected order, and then connected to the collaboration platform with the computer equipment. The staff can immediately view and print the information, and then directly reduce the sample order to the factory end when the customer confirms the correct. The VFM system is divided into two parts: the cooperation and cooperation platform and the terminal bar code scanner. Huang Guanhua explains that the cooperative platform is Asahi.

This process takes only a few minutes, from the look, pick, confirm, until the next step is completed, avoiding human error, and achieving the zero time difference between supply and marketing supply chain.

Comment

Customer value has always been the aim of Xu Rong. In recent years, the enterprise has developed a unique information path. Customers can choose products on the enterprise website through the VFM system, and monitor the order status in real time.

The system effectively helps enterprises realize fine management and promotes the pformation from manufacturing to manufacturing service industry.

Topic three

How to capture customers abroad?

Case interpretation: Nanjing Yi Sai Textile Co., Ltd.

Keywords: fast fashion, optimizing customer structure, and focusing on emerging markets.

"Fabric industry is the source of the life of fashion apparel industry. Only with constant changes can fashion wind be dried up.

In the whole textile and garment industry chain, if there is no fabric fast fashion, there will be no fashion fast fashion today.

Wu Tong, chairman and general manager of Nanjing Yi Sai Textile Co., Ltd., combining with his experience for many years, said that in the current market, the downstream market and the consumer market are becoming more fashionable, fast and high-end. The domestic textile enterprises must realize that only by relying on diversified channels, fast and efficient service and information communication, we can help customers succeed first, so that products can have sustainable competitiveness and indispensable market value, so as to establish the influence and radiation force of fast fashion brands.

Wu Tong said: "business customers are mainly European and American, focusing on fast fashion brands, especially women's clothing brands. The main countries include Germany, the United States and so on. Enterprises are involved in product development from customers. Customers have Gerry Weber, ALX, Esprit and so on.

The development of the Italian market in the European and American markets is very good at present. In the past 10 years, we have gradually optimized the customer structure and established a deep cooperation relationship with many famous international terminal brands.

In addition, enterprises will also focus on emerging markets such as South Africa, South America and Russia.

There are many specific ways of opening up, but for the promotion of fabrics such products, such as participating in the exhibition face to face communication should be the best means, enterprises are constantly looking for such opportunities.

Comment

The weakness of the current European market can be seen from the feedback from the exhibition and brand cooperation.

But this situation provides a better opportunity for Chinese fabric fast fashion brands.

Enterprises should seize this opportunity, constantly optimize their own customer structure, and establish cooperation with international well-known terminal brands, in order to stand out in the fierce competition.