Beckham And His Family Are Fashions.

Recently, news came out that Beckham should change from endorsement sponsorship to brand owner.

As early as April this year, media reports showed that Beckham had talked with several companies about the release of his men's sportswear series on the US website WWD, and mentioned Li Feng Group.

Then, in the near future, the media again came out with solid news. Beckham and his partner recently signed a joint venture agreement with Global Brands, a subsidiary of Li Feng Group.

And just before the British Fashion Awards, Beckham appeared with her sister, Vitoria.

For earlier rumors that the cooperation is excited.

Beckham said he had been involved in many advertising sponsorship, but this time he changed from endorsement sponsorship to brand owner.

The handsome face and muscular body is undoubtedly the favorite of underwear brand, H&M earlier.

Blockbusters believe that sales of underwear products are absolutely good medicine.

Xiaobian seems to have seen the lively scenes of those girlfriends whose mouths are drooling and dragging their boyfriends to buy them.

Not only "Bei Sao", but also the fashion godmother, the principal of personal brand Victoria Beckham.

Every year the international fashion week has her site, of course.

The cause is also inseparable from the support of family members, especially husbands.

In April of this year, Broolyn, 15, became the cover character of the Man About Town, and formally entered the model world.

Later, Broolyn and Chloe Moretz, a 2 year old American actress, were photographed skateboarding in Losangeles in June. They had been dating for 3 months since then.

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At the end of each year, it is time for choppers to go shopping.

Recently, the atmosphere of Christmas is becoming more and more intense in foreign countries. There are more and more people traveling and shopping in the Christmas season. There are many Chinese tourists.

They are generous when they buy luxury goods, and even sweep the streets in some famous streets.

I remember when I was working in Brussels, I was accompanied by a friend from home.

We walked into a luxury store, and this friend soon threw away a lot of gold and bought a lot of luxuries.

I was impressed by this posture, and suddenly felt that I had a lot of face in the face of foreign shopping guide.

Friends claim that the most important thing for her to come to Europe is to go shopping in luxury stores, and to list the shopping lists made by relatives and friends.

I have been in Europe for several years, and though I am thousands of miles away from my motherland, I can still feel many compatriots' enthusiasm for luxury goods.

On Champs Elysees street in Paris, I once met my compatriots' "help" - because the luxury stores were restricted, and they hoped to borrow my passport and get the qualification to continue shopping.

It is undeniable that the purchase of luxury goods in Europe is indeed cost-effective than the domestic market because it can handle tax rebates, which can also stimulate people's desire to buy.

However, aside from the economic factors, many people are worried about the consumption psychology behind luxury goods.

It is worth considering that compared with the Chinese, the Europeans who have better physical conditions and convenient shopping conditions are generally less enthusiastic about luxury goods.

In fact, some Europeans are also surprised at Chinese fanaticism.

A Chinese researcher in Brussels, who was chatting with me, said that he saw many young Chinese girls who were surprised by their luxurious handbags and were surprised at their spending power and habits.

He said that in Belgium, luxury consumption is often restricted to minorities such as the rich or the high-income group, and ordinary people are less interested in it. They will not be seen as a showcase of capital or a topic of delight. That will only make people around you feel very low grade.

Similarly, luxury goods are not their favorite among some European youth that I have contacted.

They are busy with so many things that they are busy traveling around, busy with work and study, busy with enriching themselves and busy with life experience.

Different life experiences and insights, different interests and pursuits, and even unique ideas and creativity are often the best topics for these friends to talk about. It is the best way to manifest their individuality, rather than to satisfy their vanity by making use of one or two luxuries produced by businessmen.