2015 Wearable Technology In The Future Or The Market Of Wrist Apparel Enterprises

There is no doubt that the past 2014 is yes.

One year: the wave of wearable products is spreading, no matter the type or quantity.

However, recent surveys show that compared with the embarrassing situation in the consumer goods market, wearable technology seems to be more popular with the business market.

In the latest announcement of Forrester Research, researchers found that 68% of the surveyed enterprises in the world welcomed the wearable technology, and said they would give priority to the introduction of wearable products into the company.

In the consumer goods market, survey data show that only 45% of adults are interested in wearable devices, which is in sharp contrast to the interest of business users.

In fact, companies are more likely to accept new technologies than individual users, which are not rare in the science and technology circle.

It is understood that at the beginning of the mobile wave, the enterprise market has begun to introduce and popularize available technology in office.

In spite of the limitations of the market, the mobile revolution has finally borne fruit from the personal consumption market, but it is undeniable that enterprise users are more sensitive to the "sniffing" of new technology.

"Why is 2015 going to be a springboard for the development of wearable devices?"

For this problem, the research report gives its own answer: enterprises have clearly realized that, because of the "substantial improvement in operational efficiency and the user experience has also been effectively improved", the investment wearable device, the "potential stock", is bound to "return to the capital".

In addition, the report also pointed out that although the wearable market presents a "general flowering" situation, the choice of "wrong position" may make you slow start from the starting line.

Through the survey of 4556 American adults and 11647 European adults, Forrester Research found that wearable products and embedded wearable devices were the most popular concerns of consumers. The two were ranked 42% (US), 36% (Europe) and 35% (US) and 23% (Europe) respectively.

In fact, wrist products, as the first wearable members to enter the consumer market, are always on the cusp.

Despite the endless stream of products from different manufacturers, 42% of adult consumers in the United States were interested in such products in 2014, and this figure was less than 28% a year ago.

First, Fitbit, Pebble and Jawbone take the lead. After that, apple, Microsoft and Intel keep up. The wrist market is relatively mature, but the pattern has not yet been finalized. Those who choose to follow the footprints of predecessors must think well, because 2015 is bound to be a fierce battle.

Compared with wrist wearable technology, embedded class wearable so popular with consumers is beyond the industry's expectations.

The so-called embedded class wearable, that is, intelligent technology "embedded".

And so on, so that users do not need to wear them anymore.

One of the most common products on the market today is the Polo Tech smart shirt launched by the famous clothing brand Ralph Lauren. The shirt reads the wearer's physiological data in real time through the OMSignal technology, as the "second layers of artificial skin", which brings more targeted and flexible dressing experience to the users. Two is the Lechal intelligent shoes launched by the Ducere company of India. It is said that the shoes provide navigation for the wearers through the built-in Bluetooth technology, the tactile feedback and the GPS module, thereby preventing users from losing.

How can that be said? No way to buy it. It's only a surprise that such technology will become a dark horse in the wearable market in 2015.

It is worth mentioning that people's expectations for wearable ears and eyes are lower than previously expected.

Taking Google glasses as an example, 43% of US users said that if Google could re-examine its product positioning, Google would be able to reconsider Google.

A reasonable price, so they are willing to try.

However, there is news recently that Google or plan to change the route from the enterprise market.

"The boss will not wear your wearable devices for no reason," said J.P. Gownder, analyst at Forrester Research. "What they want is to reshape the entire business model."