Sales Strategy Helps To Increase The Turnover Rate Of Clothing Stores.

To know how to use some sales strategies can sometimes make products sales more obvious. For clothing sales, clever use of some sales strategies can not only effectively improve sales. clothing The turnover rate can also increase the probability of success of clothing stores. What are the selling strategies of the clothing store? The three big ones. Sale The strategy is as follows:

　　 Fish in troubled waters:

Hypothetical customer It has agreed to buy: when the prospective customer repeatedly appears the purchase signal, but hesitates to make up his mind, he can adopt the "two choice one" technique. This "two choice one" questioning skills, as long as the prospective customers choose one, is actually you help him to make up his mind, determined to buy. Fish in troubled waters: this plan uses this image theory, that is to say, when we fight, we have to seize the opportunity of the enemy, and I take the opportunity to act so as to disobey my wishes.

　　 Lead away the sheep by the way:

Using the psychology of "fear of not buying", people often want things that they can't get and can't buy. The more they want to buy it, the more they want to buy it. Clothing salesmen can make use of this "fear of not buying" psychology to facilitate orders. For example, clothing salesmen can say to customers: "this garment is only the last one, and it will no longer be purchased in the short term, and you will not have it if you don't buy it." Or say, "today is the deadline for preferential prices. Please seize the opportunity, and you will not be able to get the discount price tomorrow." Hand in hand is a loophole to see the enemy in the mobile, seize the weak points, seize the opportunity to gain the strategy of victory. The ancients said: "a good fighter sees no gains but loses no time." It means catching up the fighter, making profits and making profits. Of course, whether the small profits should be obtained must be considered in the overall situation, so long as we do not lose the chance, we should not let go of the chance to win.

　　 Throw away a brick in order to get a gem:

If a prospective customer wants to buy your clothes, but if he doesn't have confidence in clothes, he may suggest buying a trial. As long as you have confidence in clothing, although the initial order is limited, while the other side is satisfied with the trial, it may give you a big order. This skill of "trial and look" can also help prospective customers make up their minds to buy. It is a kind of temptation: show something similar and tempt him. Fishing needs bait. First, let the fish taste a little sweetness before it gets hooked.

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There is such a small shop owner, at the beginning of the business, pay attention to the collection and collation of the core customers in this area. Whenever she first buys more than 80 yuan of products, he puts the customer as the core customer, giving the discount card to attract customers to buy it back, and when he returns to buy it, the discount range is more generous than once. So, when the number of loyal customers in her small shop exceeds 200, his monthly sales exceed 8000 yuan, because the new customers introduced by these core customers are constantly growing, and some new customers will soon become the core customers, becoming a new round of customer expansion source.

It is often said that it is difficult for an enterprise to make a brand. But if we put the sense of brand indoctrination into the daily training of consumers, brand is just a carrier, and the zero distance between products and customers is the essence of developing the brand. From a quantitative perspective, the development of a new customer is much more difficult than promoting the two purchase of the old customers. This is the subtle influence of the brand. If we set the goal of developing 20 core customers according to this idea, we will believe that this quantitative result will make us operate the shops more smoothly and make the profits easier.

Under the market environment where sales volume of the whole industry can not soar, we can not expect manufacturers to desperately advertise, nor can they expect to do propaganda and sales first. Under the condition that sales can not be controlled in advance, we can do a lot of work in terms of customer quantification. Many stores all year round, if we have done customer statistics, we often find that customers who shop in a year and produce a small number of customers, usually they will repeat the purchase or even bring friends to buy, which leads to a topic, we should pay attention to the quantitative management of core customers.

Let's analyze, many shops say that customers are more and more picky and pay more and more attention to the extent of discount. This is because many customers are skeptical about buying brands and products when buying a brand shop for the first time. If the idea of cultivating core customers is instilled during the first purchase, customers will gradually dilute the demand psychology of promotional gifts in the later purchase behavior, thus creating a desire for consumption of the brand, unconsciously, in fact, the brand has a strong recognition of customers.