Choosing A Good Neighbor Is The Key.

Investors are starting a business. clothing Franchisees often think that the quality of their adjacent shops is quite similar, so it is very important to have similar brands in the same place, because some location strategies are "parasitic". Customers can be attracted to customers who are attracted by big brands by setting up clothing stores beside the big department stores and opening up vigor restaurants beside the senior supermarkets.

First of all, you must know where people are going, not just there, like the breakfast shop where the office workers will walk, and the video rental shop will be on the way home. You can spend some time calculating the number of people in the morning, afternoon and evening in the area of interest, and statistics the number of people entering the shops nearby to find out the proportion of office workers, students and housewives, and at least at the Ping Yue and the weekends, to know the exact distribution of the crowd.

In addition to where people go, you have to consider how long it takes people to get to your store. The less expensive products, the less customers want to spend time. For example, convenience stores define 3 main business areas and coffee shops for about 5 minutes. customer Farthest can only endure 7 minutes of traffic time.

The second step is to inspect the surrounding environment first, and then observe them in two ways. One is the merchant's perspective: what signs indicate that the site can be created. achievement Secondly, from the customer's point of view: will you go shopping in this place? There are some cool corners in the golden area. There are also popular strongholds in the secondary business circle. The most taboo place to find is to see others succeed, so they want to replicate a store next door, unless you are confident of making your own difference.

In addition, pay attention to whether the competitors in the diagonal or not far away will take away your business? Are you able to take steps to intercept customers on the customer's action path? Always pay attention to the position of your opponent and find a place to fight against it. You must stay in the lead.