International Apparel Retail Brands March Into The Australian Market

Of the top 250 of the world's international retail brands, only 37 have entered the Australian market.

Australia is a lucrative market with high incomes and huge demand for high-quality international brand goods.

After seeing this business opportunity, fashion brand H&M,

The secret of Vitoria has entered Australia, and Martha, a big chain store in the UK, is about to enter the market.

Since then, Australian local brands and department stores will face greater competition pressure.

Over the years, Australians have been keen on cross-border online shopping and direct overseas purchases, leaving local retailers with huge revenue losses.

Now, more international brands will make the difficult situation of Australian retailers worse.

In recent years,

Local retailers are not having a good time, not only to face low consumer confidence, but also to compete with online retailers.

However, this may be just the beginning of the bitter days of Australian retail industry.

Nowadays, more and more

We plan to enter the Australian market to capture the depreciation of the Australian dollar and the business opportunities that Australian consumers are keen to buy world-class quality products.

DDT's accounting firm's "retail power" report shows that only 37 of the top 250 retailers in the world are operating in Australia, but this seems to be increasing.

We have seen the secrets of H&M, Zara and Vitoria have begun to open up markets in Australia.

Five years ago, the American fashion brand Gap opened a store in Melbourne.

Recently, the famous cosmetics brand, the market has also vigorously expanded the local market.

The arrival of these foreign brands has put pressure on Australian Department stores such as Jones and Maya, which have already been in trouble.

Of course, there are many signs that Australian consumption spending will rise in 2015, such as falling gasoline prices and interest rate cuts, all of which will stimulate consumption in Australia.

These increased consumption will benefit Australian local retailers and other international competitors such as JB Hi-Fi Limited, Super Retail Group Ltd and so on.

DDT accountant said that 85% of the world's top 250 international brands have not yet entered the Australian market, which only means that competition in Australia's domestic market may intensify.