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Store Design Definitely Affects Consumption Desire.

2015/3/10 14:04:00 26

Store DesignConsumer DesireWindow Display

A brand store that can visually resonate with consumers needs to consider many aspects, such as today's fashion style, the latest fashion color, the use of new materials, and so on.

Decoration and collocation

It is also important to win.

Clothing stores, for example, can be placed not just.

clothing

If you use some small objects related to life to embellish, seeming to be placed in the corner and hang on the hanger beam, it will immediately give people a warm feeling and keep more customers' hurried footsteps.

From window display to clothing matching, we must proceed from the humanization. We have also seen the failure cases, because they did not carry out in-depth analysis of the target group, to their own.

brand positioning

Without a clear understanding, it may cost a lot of decoration costs, but let consumers have a sense of distance.

At present, there are more and more enterprises in this field, and they are developing towards a more open and healthy direction.

As for the design of the sales environment, what I want to present to the consumers should be the product of the perfect combination of the three aspects of space rationality, display aesthetics and fashion style collocation.

I bought a suit myself, and I liked the whole shop's feeling and the matching of the costumes. I didn't expect to see the same brand of clothes in the same store in two days. Because the environment failed to create the corresponding atmosphere, the same clothes immediately overshadowed me. If it was here, I think I would not buy it.

In today's society, there are so many kinds of merchandise brands that the selling place of goods can not give people visual beauty.

Take clothing stores as an example. Once upon a time, all brands devoted all their energies to the research of clothing itself. Occasionally, several stores changed their faces, and their products immediately became brighter.

Now that homogenization is so serious, I think it is more necessary for businessmen to have their own style and design a unique shop.

In today's fierce competition, there are more and more "behind the scenes" for the majority of consumers, such as the flagship store that combines leisure and shopping, has a concept store that will run through the whole shopping process, and send shoppers' consumption information to the private shop.

In fact, many consumers do not yet understand the real benefits of specialty stores, flagship stores and experiential shopping. Only finding good brands are committed to continuously developing new shopping places, and have a modern look.

Personally, the maturity of consumers is precisely the maturity of consumer psychology, which not only can rationally distinguish all kinds of temptations, avoid potential consumption traps, but also use the possible seduction measures for us, maximize services, acquire information and knowledge in consumption, supplement services and consumption, and learn to enjoy the convenient life brought by quality service.


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