Maternal And Child Vertical Electricity Providers Continue To Penetrate Upstream Of The Industrial Chain

In Liu Nan's view, the mother infant industry is a heavy industry that you can be afraid to do. In the contest with the platform, the vertical electricity supplier needs to be deeper than the platform drill and has certain control over the upstream.

"I think heavy is control, competitiveness, and moat. If you have no control power and moat as a vertical electricity supplier, you will not have to play when the platform is fighting with you."

Take the Japanese market as an example.

In the upper reaches of Japan, the source of goods is a fixed three outlets, followed by the Japanese exporters, a wholly owned subsidiary of Melia Japan.

Importers in China have honey buds in Ningbo.

Tianjin's two middlemen and China's retailers are also honey buds.

She also buys goods in Japan.

Since last December, honey bud baby has begun to expand further to the industrial chain.

Liu Nan disclosed that they have already begun to participate in some of the upstream trading companies. If you can share the stock, you can stabilize the cooperation and even know the root.

At the same time, Liu Nan believes that the maternal and child electronic business industry has certain defensive nature. Compared to the comprehensive e-commerce platform, mother and child vertical electric providers can produce more emotional interaction with consumers through fine and specialized operation, differentiated goods or services, resulting in the user loyalty and stickiness of the platform without replication.

Honey bud baby was founded in 2011, formerly known as MIA fashion baby products.

In December 2013, the honey bud baby was invested by the real fund and the Huaxing investment company. In June 2014, it was awarded $20 million from Sequoia Capital, real fund and Huaxing dangerous peak. In December 15, 2014, it was led by HCapital, and the Sequoia investor and sequel fund continued to invest $60 million.

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