The "Requirements" Of New Regulations In Operation And Management And Market Separation

The requirements for operation and management of the specification are stricter, because many standards are detailed and standardized, which is very stressful for the operators of shopping centers.

In recent years, many shopping centers in Kunming have proposed to build community based shoppingmall.

If these shopping centers want to get the star category of the community type "Jinding" shopping center, they must make great efforts to reach the standard on hardware and software.

In terms of category and format coverage, it is necessary to "cover three shopping categories and formats, cover four catering categories and formats, cover three service categories and formats, cover more than one entertainment category and format"; chain management brand should account for over 50%; local brands account for over 15%; vacancy rate is below 5%.

In terms of the development level of the domestic shopping center, except for the large shopping centers in the first tier cities, the shoppingmall of other cities will be defeated before this series of rigid indicators. Because the "vacancy rate below 5%" and "average annual rent efficiency of the rent are greater than 1500 yuan / m2 / year" and other indicators are very high in the current shopping center industry.

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"The starting point is good, it allows the entire shopping center to pition from disorder to order.

The types, standards and services are described in detail, which is of great benefit to the future development of shopping centers.

However, due to the different forms, themes, and target groups of shopping centers in China, it will lead to other problems if we evaluate the shopping center with an empty and solidified mode.

"Gold cup and silver cup are not as good as customers' reputation".

Vague and meticulous degree is not enough, and there is no sharp sensitivity to the market.

Instead of spending energy on rating stars, it is better to strengthen product upgrading, product mix and service management, or let shopping centers have more star rings in the minds of consumers.

In Hongkong, people are willing to shop at stores with the word "excellent" logo, because there are powerful supervision agencies behind them, forcing them to do business.

According to reports, at present, Hongkong has achieved more than 1000 Business Certifications through "quality tourism service", and if there are more than 3500 branches, covering restaurants, retail and other industries.

If there are any complaints, the Hongkong Tourism Board will investigate and assist customers in fighting for reasonable compensation, even if tourists return to the mainland.