Givenchy Paris Mar District Menswear Boutique Opens

The new Givenchy men's boutique, located in the heart of the Martian area, occupies an area of 465 square meters. The design style is ingenious, which perfectly explains the unique concept of the brand.

This boutique has the design and design of Riccardo Tisc, the creative director of Givenchy. The overall style is bold and unique, and echoes with the creativity and internationalization of the Mar district.

Shops will be different styles of regional mosaic together, reflecting the brand creative director outstanding, unique personality characteristics.

Store design highlights the brand iconic elements, emitting a strong contrast collision concept, street style and classical elegant style mix and match, exquisite and rough material perfect integration; shop style originality, and the high fashion in the shop reflect each other.

Man

It is displayed in a connected area. The area is decorated with smooth green texture marble. The walls are simply decorated with fitting glasses, while the rest keeps the original appearance of the marble and shows the beauty of simplicity.

The area is decorated with bright white tiles to remind people of the different styles of Paris subway station.

Accessories or display on the column of gold lacquer cover, or in black alcove.

The logo is decorated on both sides of the facade of the red copper shop.

Givenchy Mar District men's boutique will be displayed and sold.

2015 spring and summer men's wear series.

Riccardo Tisci shows the deep and romantic side of Givenchy in this series.

With black and white colors as the main tonal, soft and soft fabrics are used to create a masculine, tough and military uniform style, arousing people's praise of love and belief.

The accessories in the shop are also superb. They are all essential items for Givenchy men, including LC men's handbags, digital 17 printed shoulder bags, sports shoes, scarves, etc.

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Hedi Slimane is quite capable of tossing it. Since January 2014, the Saint Laurent studio has moved to 24 university street on the left bank of Seine River in Paris. Recently, it decided to pfer the headquarters and exhibition room of Saint Laurent to the Cistercian Abbey of the sirtle convent monastery, that is, the address of the first fashion shop opened in 1961 by the founder of Yves Saint Laurent.

The ancient building, which was built in 1671, is still under repair. It is expected to be completed in 2018, and it will become the workshop and exhibition room of Saint Laurent craftsmen again.

The brand said, "this is a tribute to the two founders of Yves Saint Laurent and Pierre Berg E on Babylon street and Bonaparte Street".

The left bank is a symbol of Paris and even Europe's humanistic temperament and intellectual rebellious spirit. It is also the birthplace of Saint Laurent brand. In 1966, Yves Saint Laurent named Saint as Saint Laurent Rive Gauche (left bank Saint Laurent), and made brilliant achievements with its very advanced hunting gear, smoking suit, lady's tuxedo and knee boots.

The menswear line, which was reintroduced by Hedi Slimane in 1997, is also known as YSL Rive Gauche Homme.

In 2012, after Hedi Slimane returned to the brand and became the creative director, the brand name and Logo of Saint Laurent were changed back to Saint Laurent from Yves Saint Laurent.

Subsequently, its design full of rock and rebellious style is also regarded as the betrayal of Saint Laurent in 1960s.

Now, moving the studio back to the left bank can also be seen as an important gesture for the revival of Hedi Slimane brand.

According to the Kering group earnings report of the brand parent company, under the leadership of Hedi Slimane, the three year sales revenue of the brand increased more than doubled, rising from 353 million euros in 2011 to 707 million euros in 2014 (about 787 million US dollars).

2014 annual sales increased by 27.2% on a comparable basis, and operating profit was 105 million 100 thousand euros, making it a brand new Kering group.

The rest of the company will also move to the Cist M mission monastery nearby, and the Hedi Slimane program will continue to live in its studio in Losangeles and manage its left bank team remotely.