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The Wrong Way And Breakthrough Of Female Fashion Business

2015/3/30 21:42:00 13

WomenFashion BusinessMarket

The same is from Jin Yong's Little Dragon Girl, after different interpretation, but ultimately gave everyone a different feeling.

Some of them became fairy goddess, some of them turned into women, while others became small volumes of fragrant steamed buns.

Just like the 3M, who also comes from the electricity supplier, all of them are based on Taobao customers, who are the main buyers of fashion, and are in the shadow of Alibaba or passive or active pformation of female fashion providers.

Transformation

The road is becoming clearer, and the three carriages, as the new fashion business rookie, are now showing different commercial directions, which have made different interpretations for the definition of fashion business.

Here, I want to explain the concept of 3M, just like Internet Co's three giant BAT, the beautiful rising star of fashion business, mogujie.com, star wardrobe, three M prefix fashion business platform, belong to the third tier of domestic electricity supplier, the same e-commerce shopping guide origin, all involve women's vertical fashion business area, and similar development situation, so it is called 3M.

As early as the end of last year, the author of the titanium media wrote two articles about 3M in a row, and made some analysis of the three issues in marketing and listing. Recently, with the beautiful saying that the plan for financing and listing has surfaced again, it is said that the planned financing is $300 million. It is said that the valuation price is as high as 20-30 billion US dollars, and mogujie.com is also beginning to hatching a new round of 300 million US dollars financing. The valuation is as high as 15-20 billion US dollars.

Meanwhile, insiders have revealed that star wardrobe has recently received D round of financing, with a total amount of $200 million.

Valuation

That's more than 1 billion dollars.

For a time, the three families were all in a turbulent situation and the escalation of the dark warfare.

At the same time, with the

Online retailers

Shopping guide 3M's successful depot pformation, other e-commerce shopping website is constrained by the financial strength, user accumulation and many other restrictions, in the loss of opportunities, and want to re enter the vertical electricity supplier industry, several books have not much room for development, because here is also a red sea.

The vacuum area of the three outcrops will also be diluted quickly.

The entire shopping guide industry will be completely decentralized and grass-roots.

It is not just Ali's wish to see that it wants to build a new beauty, but it is also difficult to support.

The three M after the pformation of fashion electricity providers, it does not mean that they have landed safely, in addition to facing the competitive relationship of Ali, will also face up to vip.com, jumei.com and other fashion industry's small giant.

In 2014, jumei.com, Jingdong, Alibaba and other electric providers went to the us to list on the NASDAQ or the New York Stock Exchange. Although the listing of these giants will bring greater pressure to 3M, it also led to the pformation of the 3M of the fashion business. The 3M was also touted by the capital market, especially after the vip.com 10 billion dollar market value last year.

Everyone is eager to prepare for it.

For the entire fashion business, 3M's commercial mode of fission is very worthy of reference and reference.

Perhaps from them, we can see the future trend of the fashion business.


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