Business Management: Don't Just Pay For The Hands And Mouth Of Employees.

The successful chain operation was eventually established as a network of great value, which is what we call "marketing network" in marketing. The most valuable part of the marketing network should be the best thinking and the latest ideas. It is very inspiring to talk with many of our bosses. Their success has many general principles of life and philosophy. A boss once told me: the person who criticizes you is your teacher, the person who criticizes you is your friend, the subordinates who do not argue with you are incompetent subordinates. Good idea!

Do we have such a broad mind to treat our "teachers" and "friends"? We turn around to see our employees. They are not arguing with you, but are they incompetent? No, it is because our leaders are too bossy. They used to give us advice and argue loudly with us, but we are too arrogant and arrogant. We often think their suggestions are ridiculous, we ignore them or we forget them because we are too busy.

"Just like that, don't talk about it, do what I say!" we interrupted them like this. debate In this way, it seems that we have "used power to suppress people and pressure people at different levels". They did not argue with us because they were incompetent. They were afraid that our hearts could not contain them. We hurt them, hurt the whole team, but ultimately hurt our business. So they were silent, and they had words in mind, but they were reluctant to speak. From then on, the company did not have the candor, which eventually led to mutual suspicion between management and employees, even to the serious consequences of mutual distrust.

Later, they quietly left the company without interest. We also arrogant think that "go away, it doesn't matter, because he does not have the ability to adapt to the company." Most of China's enterprises have always been staff Hands and mouth hair wages But they forget that they still have infinite wisdom and brain. They do not pay much attention to communication and suggestions with employees. This is a tragedy for managers and leading technology. Let every employee devote himself to his work. This is the most important work of the manager. Let everyone play a role and make them feel the important role they play. This is the secret of management and leadership.

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We will find many shop salesmen and customers greeting "welcome to come" has become a slogan, not a welcome speech, a stiff face, there is no welcome meaning, of course, customers do not have a good impression on sales staff, so that when looking at clothes, hate shopping guide nagging around, it is not easy to deal. This is entirely the result of the attitude problem of the shopping guide.

In fact, we will find that many customers do not have accurate goals when buying clothes. Most of them are shopping side by side, choosing the right ones, and buying them without proper ones. In fact, such a customer is the best customer, at the very least is able to play the "advantage shopping guide" ability of customers. What is "right"? Many people do not have a standard. It is just based on their own feelings. This feeling also has greater contingency and impulsiveness. It has feelings in your shopping malls, but you don't feel it when you buy home, or just now you feel that you can't feel it now. This is contingency.

Then what is impulsivity? A temporary emotional impulse is impulse, or suddenly aroused a certain passion, why a lot of people are just shopping, do not want to buy things, but when they came home, they bought a lot of things. Ask him why he wants to buy it. "Look at everyone else is buying, it is beautiful to buy". This is also an impulse. In short, people buy reasons can be aroused, good salesmen should learn to stimulate customers' "feelings", do not do simple "business", customers "buy" I "sell" method is not desirable.

In fact, many people are also rational shopping, such as a young lady is changing jobs, to work in the new work environment, must be regular, not too casual (she is office staff). The color should be younger and the price should not be too expensive. But I didn't buy it all day. The main reason is that the salesperson simply did not understand her real needs, nor did she ask her any questions, not to mention the "consultant" who made the customer to make reasonable recommendation to the customers, just trying to let her try clothes, or praise her vision, or say that her clothes were cheap.