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Consumption Of High-End Textiles Was Forced To Flee.

2015/4/10 20:33:00 56

High End TextilesConsumptionMarket Trend

In the field of fabrics, more foreign consumption has flowed into China, and high-end textile consumption has been forced to flee. At present, China has been leaping forward in the last round of world manufacturing transfer.

It is precisely with this transfer that China has sprung up a large number of high-quality technical talents, and has gradually become a world-class technology center. It has become a reliable and stable producer of high value-added and high technology products. "Made in China" has become a bright business card in China. In recent days, Wang Zongwen, general manager of Guangdong Qianjin denim Co., Ltd., in an interview with the magazine "textile and clothing weekly", said that such transfer made overseas professionals in the textile industry substantially reduced, while China was gradually increasing. Meanwhile, in order to supply the global market, China's textile industry has gained the experience of manufacturing and manufacturing in other countries. Status matters.

"Denim fabrics alone, China's cowboy fabric is the world leader." Wang Zongwen pointed out that for the same brand of cowboy products, the domestic quality is obviously superior to that of foreign countries. However, facing the domestic consumer's passion for international brands and the temptation of price, she further pointed out: "the same brand in the United States may be mass consumption, while Asian consumers prefer high quality, so they locate the brand as high-end in Asia. Of course, the raw materials used will also be adjusted according to the different location, and the price will be different. So it can't be measured by brand alone, but it is totally different. " That is to say, it is an international brand in the Chinese market. Price Although expensive, the quality is better than abroad.

"With the further transformation and upgrading of China's textile industry, the traditional textile enterprises such as Europe and the United States lose their advantages, and the domestic textile industry is in the lead." But he does not deny that China still has such strong competitors as France and Italy. "Compared to their accumulated history over the past hundred years, we still have gaps, especially in the current popular concepts, mostly based on Western culture."

He also confessed that the whole Textile industry In fact, there are still some consumption outflows, but he feels that the influence of Chinese textile enterprises will gradually form in the world market, and the brand of textile and garment enterprises will gradually grow and grow. upgrade These will prevent further outflow of consumption.

In fact, for the time being, many of our textile products have already reached or surpassed the similar products abroad. Compared with foreign countries, the prices are relatively low, and they are becoming more and more recognized by domestic consumers. Some products even occupy most of the market share and squeeze foreign products out of the Chinese market.

Ji Liuyan, assistant engineer of Hangzhou Xiaoshan Yuyuan Chemical Fiber Co., Ltd., in an interview with "textile and clothing weekly", said that products such as Jilin chemical fiber bamboo fiber, Sheng Hong's cool silk and other products have certain influence in the field of chemical fiber. "But our gap can not be underestimated. For example, Tencel products, Baoding Swan Chemical Fiber Group Co., Ltd. and Shandong Yingli Industrial Co., Ltd. all have relevant equipment, but they still lack excellent products. At present, we rely on imported Austria Lan Jing Tencel to fill this gap. For example, copper and ammonia fiber, only Asahi Kasei Corporation has 600 tons / month capacity, and 350 tons of it will be supplied to Italy, leaving some enterprises to use by themselves, and export to the Chinese market is very small. " It can be said that the lack of high-performance fibers leads to the loss of some chemical fiber consumption.


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