An Interview With Zhang Sheng, The Director Of Business Investment In Su Ning Yun Business

2014 clothing online shopping The scale of the market is estimated at 615 billion 300 million yuan, up 41.5% over the same period last year. E-commerce is not only a channel for traditional clothing enterprises, but also a trend of development.

Reporters on Online retailers With the theme of the fashion industry, we interviewed Zhang Sheng, the director of Limited by Share Ltd's investment promotion.

　　 Reporter: how do you view the slow growth of the garment industry at the moment of "new normal"?

Zhang Sheng: the era of "big and full" clothing industry has passed. We need to locate the customers, make further market segmentation, and produce highly personalized products. The domestic garment industry has entered the shuffle period. In this market environment, the Internet and big data will replace the traditional closed manufacturing system, allowing precise docking. consumer demand Become possible.

In addition to the consumer oriented process of the entire manufacturing process, the Internet will enable the individual needs of consumers to become universal and realize the transformation from "group" to "individual". At the same time, customized according to individual needs, forming the trend of "mass customization". In the face of the general trend of the development of the electricity supplier, the traditional clothing enterprises must change, combine the advantages of the traditional manufacturing industry with the Internet thinking, and catch the new fast development of the garment industry.

　　 Reporter: what is the development momentum of your company in 2014? What is the scale?

Zhang Sheng: Suning is a full category and all guest group business. In terms of category development, it insists on the development strategy of "consolidating large household appliances, highlighting 3C and maternal and infant, focusing on cultivating supermarkets and department stores". In the 4 quarter of 2014, sunning Yun's total business revenue increased by 17.07%, and its annual performance gradually improved. Its total business income reached 109 billion 116 million yuan. In 2014, sunning Yun achieved a profit of 946 million yuan, up 555.28% from a year earlier. The annual performance confirms the judgement of Mr. Zhang Jindong, the chairman of Suning, at the 2014 general meeting of shareholders. As a strategic implementation year for the Internet transformation, Suning realized the rapid development of "bend to straight road" in 2014.

　　 Reporter: in this case, why should we strengthen the integration with fashion activities? What are the new trends in the e-commerce market? ?

Zhang Sheng: 2015 clothing e-commerce market development has the following trends: first, the scale of clothing e-commerce will steadily expand, accounting for the absolute share of the online shopping market; two, the rapid development of clothing mobile e-commerce; three, clothing business operators must strengthen their integrity building; four, "store" and "electricity" complement each other, online and offline integration development; five, pay more attention to customization.

In 2015, we will try our best to give full play to the advantages of Suning O2O platform. Through the analysis of large data and the large-scale customization, we will guide more brand enterprises to enter the new formats of online trading and offline trade, subvert the traditional clothing market operation mode, expand the marketing network at home and abroad, help garment enterprises establish their own brands, and reconstruct the retail business form of clothing.

　　 Reporter: How did you feel through this combination with Guangzhou fashion week?

Zhang Sheng: there are many bright spots in Fashion Week this year. This fashion show is an opportunity for us to interact with brands and consumers, and it is also a platform for us to display and experience for the major brands.

The impact of the Internet on traditional industries is just like the infiltration of rainwater into the earth.