Open Shop Must See Scientific Location Rule

Don't think that you have influenced yourself, and the effect is far greater than the mutual influence.

Because in this case, people will think you are a brand.

The lot is certainly very important, but the market is more important than the lot.

For example, in the middle end location and the low end positioning brand, the county level market (or even the town market) is usually better than the prefecture level city.

For provincial capitals, it is usually the best profit market for big brands and luxury goods.

What I want to remind you is that you need the determination and ability to "go out".

If you only shop at your door, it depends on where you are born.

So, you have to learn to open a shop in another place. Don't be afraid. It's not as difficult as you think.

Is it right?

Big is a good lot? Is the rent high or the lot? Is the next store good performance or good location? The answer is negative.

Some areas are young people stroll, it will be fashionable, low price; some areas are young women stroll, it will be intermediate or high-grade, petty bourgeoisie......

The same is true for shopping malls and mall.

In fact, the most scientific way of location selection is to refer to many similar brands located in the surrounding area.

If more than 70% of the same brands are profitable, that is the good market. Otherwise, you have to think twice.

Annual rent 50 thousand, sales 700 thousand and annual rent 300 thousand.

1 million 800 thousand, which one do you choose? Some people may choose the first one. Although the first one is higher than the rental rate and the rate of return on investment is higher, it is called "small business", and 700 thousand sales can not earn much even without rent.

The same management energy, almost the same number of employees, can lead to higher net profit.

With the diversion of channels, people are paying more and more attention to brands, and brands are becoming more and more. What brand will be respected as "brand"? The simplest way is to have more shops on one street.

There are two steps in one street: the first step is to open the first store in the best section of the road; the second step is to have V or W layout if both sides are good. If only one side is good, then open a shop several times.

Of course, if the shopping mall, mall and other more perfect multi-channel market, in the case of sales discounts and controls can be independently decided, there are many ways to develop.

Related links:

You know, the image of the store is directly proportional to your sales.

1. hanging display method is the way to start hanging goods, enabling customers to directly see the overall picture or touch the goods from different angles.

It is mainly used for textile, clothing or some small commodities and flat, slender, and so on.

2. layered display method refers to the method of displaying goods in a certain order according to the existing layering on the counters or shelves.

It is mainly used for counter display and shelf display.

3. comparative display method is a display method that classifies the same goods according to different specifications or different numbers, and then displays them together, so that customers can choose commodities through comparison of number and price.

4. centralized display is a display method for centrally placing a uniform commodity in one place.

It is the most commonly used display method in retail enterprises, and is suitable for fast turnover commodities.

5. random display is designed to sell a product in a timely manner, leaving customers with a sense of "cheap" and prompting customers to generate impulse buying.

Random display of goods are generally seasonal, promotional commodity counters, or can be faster turnover of salable goods.