Site Selection Techniques: Effective Analysis Of Market Research

It is unavoidable to have a good shop and conduct market research. From a professional point of view, it is called business circle analysis. It is commonly used to investigate and analyze the sales scope, the characteristics of customers and the geographical location of their living environment. Because different geographical location shops, suitable for business types are also different. Therefore, when choosing location, investors should first observe the situation of business district carefully, such as the volume and volume of traffic in the business circle, and the number of competitors in the business circle.

Generally speaking, the traffic volume is larger in all cities, such as business center, railway station, long-distance bus station, bus station, commercial pedestrian street, university campus entrance, popular tourist attractions, large wholesale market entrance and large and medium-sized residential areas. Because these areas belong to commercial concentration areas, they are in heavy traffic. Pedestrian flow The bustling bustling area opens shop, the probability of success is often higher than the ordinary lot. However, when choosing the berths, we should pay attention to the fact that the competitors in the business circle are not too easy. It is best to have no more than three franchised stores in the same category.

The accumulation of relevant shops helps to improve the same goal. Consumer group People's concern is that when people think of buying a product, they will naturally think of this street, such as Beijing's Xidan, Wangfujing and so on. Therefore, the choice of similar clothing in a relatively well-known brand of relatively concentrated business district, the consumer's purchase goal is very clear, can not only enhance the image of the shop, but also help to improve store popularity.

According to the different environment, business district and street elements in the city, customer orientation is different. When shops are located, shop addresses should be determined according to the location of customers and brand positioning. site selection The location should be coordinated with the brand positioning, and should not be afraid to follow the opponent, or even unite with the opponent. It is a good recipe to work together to create a market.

It is easy to remember the highest mountain in the world, and few people will remember the second highest mountains. "First principle" is everywhere in marketing, such as buying dandruff shampoo will immediately think of "Head and Shoulders", this is because Head and Shoulders in the Chinese market, the first to introduce the concept of dandruff. If we talk about "nine herding kings", we will think of "professional trousers", which are the successful cases of "first principles" and brand positioning closely combined.

China's entry into the WTO has led to changes in the domestic market competition. Two or three foreign brands have entered the mainland and entered the top cities of China, and small cities will become an important contention in the future compared to the increasingly saturated brands of big cities. According to the first principle, if foreign brands enter small cities, if they can grasp the opportunity and store them in small cities, they will be the first step to win the final victory. At the same time, small cities have the advantage of rent. When the amount of investment is unchanged, small cities have more shops and larger shops. They can directly and effectively focus the attention of customers and attract customers to come. Two, the entrance is also relatively wide, customers easily enter the store, and can more customers stay, the greater the chance of business. Of course, small cities should also coordinate with the specifications of the city when they open large stores.