AB Group Sales Performance Soared, Business Platform Accounted For Higher Proportion

AB group Limited by Share Ltd relies on B2C sales platform to achieve sales of about 5000000 yuan.

Jiangsu this year

Limited by Share Ltd relies on B2C sales platform to achieve sales of about 5000000 yuan, an increase of 106% over the same period, the proportion of e-commerce platform sales continues to improve.

In recent years, AB group has broken through traditional sales channels, and actively built e-commerce business platform, to achieve "online Internet", "mobile phone network", offline offline sales channel network and so on.

The marketing mode ensures the market leading position of AB brand.

"The development of AB e-commerce starts from a blank sheet of paper, and the development process has undergone three major changes."

According to Ceng Jianxing, general manager of AB e-commerce department, the first turning point of AB is the leap from C2C to B2C. It has established the positioning of AB network channels, taking the road of mall, taking the road of brand and taking the high-end road.

The second time, after gaining a firm foothold on the Mall Road, we have secured a steady growth in sales through striking black spots of infringement.

The third pformation was in 2012. AB passed the third party's technical cooperation, and its sales performance spanned growth and identified AB's brand position in Tmall.

At present, AB has been established in Tmall, Jingdong mall, vip.com, Alibaba and so on.

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In 2013, AB completed nearly 50 million yuan in sales of its network platforms, of which Tmall platform finished about 38000000, and daily brand sales ranked 25.

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AB group is a famous private enterprise in Kunshan. Since the 70s of last century, after thirty years of development, it has become an enterprise group that integrates R & D, production and marketing, providing weaving, dyeing and finishing, and one-stop clothing service.

AB brand underwear has been ranked the top three in the market share of similar products for many years, and its sales volume is second.

In 2000, the AB trademark was recognized by the SAIC as the first batch of well-known trademarks in China. In 2004, the AB brand was awarded.

The first batch of China's famous brand products.

In 2012, the AB group enterprise technology center was successfully selected into the nineteenth batch of state-level enterprise technology center, becoming the first national enterprise technology center in Kunshan.

However, in the face of the impact of e-commerce, AB group, which has an advantage in technology and brand, is also actively seeking pformation in marketing mode.

AB group Limited by Share Ltd relies on B2C sales platform to achieve sales of about 5000000 yuan.

Enterprises have made great efforts in the construction of the market in terms of height, density, width, depth and speed. They have intensified their efforts in direct selling and expanded the market of two or three line cities and counties and towns. At the same time, on the basis of grasping the traditional outlets of shopping malls, supermarkets and franchised stores, they actively entered the online sale and sale, built flagship stores on the Internet, and set up electrical commodity departments, and e-commerce grew at an annual rate of over 100%.

Recently, AB group has also worked with Nanjing University to develop WeChat platform, with mobile phone network to further enhance the brand image of the enterprise, and achieve precise target marketing and improve customer volume.