Columbia Speed Up Opening Up 6 New Stores In India Market

Recently, American outdoor products manufacturers

Sportswear Columbia sportswear company has accelerated the development of India's market, and has opened 6 new stores, so that the total number of printing shops has reached 12. The range of shops has expanded from original Delhi and Gurgaon to the areas of PU, Chang Di Jia and Cochin.

Columbia entered the India market through cooperation with the exclusive agent of ChogoriIndia RetailLtd, and opened the first facade shop in India in December 24, 2013.

So far, Columbia has 12 stores in India.

Khyati Bhinde, the vice president of the India company, said initially they planned to open 3 to 5 stores in the first year, and then decide whether to expand their scale according to the level of purchase.

But the plan changed, and the number of stores increased to 25 in 2015, and its expansion in India began to accelerate.

She said Columbia should be introduced.

Outdoor sports are not very popular in India, and people still do not know this brand.

But after opening the first store, people began to understand outdoor sports and became familiar with Columbia outdoor products and responded enthusiastically to the brand.

Now 90% of outdoor products in India need to be imported from abroad, and the remaining 10% of the market share is local enterprises.

Blinde indicates that this situation will change in the future.

About Columbia Sportswear

Founded in 1938, the Columbia sportswear company has developed from a neighbor shop selling clothes and accessories to the world's first outdoor outdoors today.

Brand.

With a long history of brand experience, Columbia is committed to delivering its brand essence through its products: Value, Americanized, Outdoor, Active and Authenticity.

To meet customers' outdoor and travel needs, Columbia has launched a series of outdoor casual wear, sportswear, cross-country and light shoes and accessories.

Columbia is committed to developing innovative products, both functional and stylish, to provide high quality brand value.

Headquartered in Portland, Oregon, Columbia has more than 3000 employees and distributes and sells Columbia products in over 100 countries, with over 13000 retail outlets worldwide. In 2011, the total revenue of the company was $1 billion 694 million.

It was $1 billion 669 million 600 thousand in 2012, $1 billion 680 million in 2013, and $2 billion 100 million in 2014.

In the first quarter of 2015, the number of new records increased by 13 percentage points to $479 million.