Caution Must Be Given To New Products.

Many shopkeepers are just beginning to come into contact with the clothing industry. At the very beginning, they are holding unlimited hopes and longings. They feel that the clothing store's business will be very good. But when the ideal meets the reality, the illusion is shattered like a soap bubble. Let's not talk about how to run a clothing store, just talk about the selection and purchase of goods. What kind of preparation should the novice shopkeeper do?

First of all, we should be careful in choosing the source of goods, what we are suitable for, what we are good at and what we like. As the saying goes, "interest is the best teacher, and your interest is also the condition for choosing the source of goods."

Secondly, choose what you can grasp, including what you can organize effectively. Source of supply It is very important to ensure your continuous supply, so that after you enter the state of operation in the future, there will continue to be a new listing, your buyers will not be lost, and they can also effectively expand their credit, because buyers prefer to choose the stability on the Internet. Source of supply This includes wholesale and retail.

Third, if you like to Amoy some novelty. style Before choosing the goods, what we should do is to browse the fashionable web pages and find out some attractive sources in many commodities. This is also a good way to make some comparisons between the perceived commodities, the price / transportation / popularity and so on, and choose the channels that they think fit for the source of goods.

The purchase is very important. Whether you are wholesale or retail, when you make the first order, you will be very uncertain. At this time, you can start small batch first, and minimize the risk according to your own budget.

I remember the first time I entered the baby's clothes and saw that the goods at first glance knew that it was good and the price was reasonable. According to my own strength, I chose the purchase amount of 5000 yuan. When the goods arrived home, I immediately took pictures and uploaded and published business information. But after a week, without clients' consultation, I could not do it. At that time, it was foolish to see the market of similar products, so later some customers wanted it. I almost launched the original price, and now I am working with this customer, but the price can not rise much. This is a very urgent problem. "Knowing one's own knowledge and one's own ability can win every battle". At that time, I was in a hurry and did not do a good job of market research. After that, I came to understand the market.

Related links:

For the first time, the newcomers are often at a loss. They do not know how much they are suitable for. They seem to feel that this is OK, but some people are often unable to stop when they are open. Some take the goods and go home to look at them again. They are somewhat dissatisfied with some products. How to avoid such problems, I think we should try our best to do the following:

1) don't bring too much cash. If you plan to take three thousand, you don't need to bring four thousand, so that you can control compulsive; some people say that I don't take it with me, but I don't get anything special, but in fact, you really go to that place and you can't help it. You may feel that you can get more ideas once you get there once more. It's also likely that you will be infected by "environment" for a while.

2) pay attention to seasonality. The novice takes the goods at the beginning and does not know that the season time of the clothing will usually be two to three months ahead of the market. So you don't want to see that it is hot summer now, but the manufacturers in the wholesale market are already busy preparing the autumn shirts. If you do not understand this reason, you are still in a big rush to enter the summer goods, and are still laughing at wholesalers who are proud of the cheap goods handled by the manufacturers in the clear season. And the goods you bring back may also be sold at a discount in the season, or the demand will not affect the consequences of the unsatisfactory sales. Therefore, it is also an aspect to ensure that the seasons are carefully handled.

3) do not lose the idea that it is totally influenced by the opinions of wholesalers. Some novice take the goods, because they do not understand and familiar with the market situation, so they can see what others take and pay quickly according to the wholesalers' opinions. Such a purchase attitude without any self assertion often leads to confusion in goods, not easy to match, and even less personal style. Therefore, we must analyze the business orientation before going to the bottom line: bottom line or middle line. We should grasp the store's taste: whether to be a leisure or a little lovable lady; but don't stop for such difficulties, it is a time when people make mistakes and make mistakes. After several times, they will gradually mature and mature.