Shopping Guide Should Master How To Do Marketing.
Top salesmen are different from each other, so they always consider new, innovative and unusual marketing strategies, while the failed salesmen are still stuck in the changeable market environment and can not cope with them flexibly.
top-level
Salesperson
Set goals for yourself and be steadfast, resourceful and courageous to achieve this.
target
And a failed salesperson always dreams of success, but he can't pull himself together and take action.
Top salesmen are good at establishing long-term good cooperative relationship with their customers. This art (rarely relies on loud talk), but the failure salesperson thinks that persuading customers is the most important.
Top salespeople know how to encourage themselves to adopt positive new ways and recognize fresh ones in a difficult situation (such as encountering a series of failures).
Opportunity
But the failed salesperson depressed himself and gave up because of a pessimistic inner dialogue.
The top salesmen are mainly focused on the future and are sensitive to the future development. This kind of consciousness makes the customers enthusiastic, while the failed salesperson habitually talks with customers about the past or the present.
Top salesmen will invest in their own new knowledge and skills to grasp new opportunities in the future (such as investing in professional equipment), and even the failed salesmen are skeptical about the opportunities for free learning offered by the company.
After a three or four interview with a customer, a top salesperson can make the customer understand his ability and reliability (that is, his value), so that he attaches importance to and respects him, while a failed salesperson can not be given the special attention because he can not prove his ability and is generally placed by the customer.
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Clothing guide shopping skills can not only quickly guide consumers to complete the purchase behavior, but also can quickly increase sales volume, and can also reduce sales costs for enterprises.
In today's fierce competition, the quality of the clothing guide will directly affect the level of terminal sales.
In fact, there are many skills in clothing shopping promotion, but it is also an ability to learn to "tailor" and find out suitable marketing skills for different customers.
Next, we will elaborate on five marketing skills that vary from person to person.
As long as customers enter the shop door, it means the possibility of selling goods, so give him a warm smile and a sincere greeting, this customer may become your "buyer".
Therefore, stores should provide "three one" services to customers who come to the store, that is, a greeting, a smile and a glass of water service.
Sometimes, more than one person enters a shop, maybe a couple or with friends or colleagues.
At this point, it is necessary to decide who decides the purchase.
As long as the clothing guide judges correctly, the next sales promotion can achieve twice the result with half the effort.
Customers are generally better face, so in the promotion process, clothing guides must take into account their self-esteem.
If you can hurt your customers' self-esteem, choose the right reasons to give them a step.
In this way, pactions can be done without hurting customers.
Let the other person say that the sales method is to use the multiple-choice approach to allow customers to agree with you, but when using this kind of sales promotion, you must pay attention to smiling and calm, rather than aggressive.
Otherwise, even if guests can accept your point of view, you can not accept your attitude.
Humor is an excellent lubricant at any time. It can ease the deadlock and create a relaxed atmosphere.
It is a good way to sell even if it is recommended. If you recommend a product to a guest, a humorous one can often make the guest happy.
However, when choosing the selling method, clothing merchandiser should know how to grasp the opportunity and promote the sales target.
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