Analysis Of Virtual Fitting With Different Styles

VR (virtual reality) industry has been a popular keyword for 15 years. Mobile Taobao staff also revealed that Taobao will launch 360 ° virtual fitting business this year to solve online shopping. Users can only decide whether to buy selected clothes by watching pictures or videos. Coincidentally, at the end of 2014, JD signed a strategic agreement with Intel to jointly establish a joint innovation laboratory to make up for its shortcomings in the field of virtual fitting. Uniqlo has also become the first apparel brand in the apparel industry to try virtual fitting, and has developed virtual fitting technology on the App side. The virtual fitting market has been very hot in the last two years. A series of applications can be found in the search of App, but it is only hot. It is different from the real "changing the world".

1. In essence, Taobao's virtual fitting does not rely on the technology of virtual models to try on clothes. The ingenious Taobao does not make 3D models for users, but instead makes 3D models that can rotate 360 ° from the clothes users want to buy, so that users can zoom in and zoom out to see various details they want to know when shopping, Virtual technology mainly depends on clothes rather than tests. By definition, it is better to call it virtual fitting than virtual viewing.

2. JD's virtual fitting is much more advanced than Taobao's 360 ° clothing viewing. After all, JD and Intel have reached a strategic cooperation. The virtual fitting technology was unveiled at the Intel 2011 Digital Signage Annual Conference as early as, when the virtual fitting mirror of Microsoft KINECT was used, which caused the onlookers on the scene. The RealSense launched on the 2014 CES has optimized action recognition, facial feature capture, etc. This technology is also trying to be applied to the virtual fitting function of JD's iPad terminal online. Users can model their own characters by uploading their own avatars and inputting parameters. After modeling, they can also simply fine tune. However, the number of clothes available in the virtual fitting room is only a drop in the bucket compared with the overall number of clothes available in JD, and fitting can only be viewed Positive effect The overall fitting effect is also greatly reduced.

3. Compared with the above two, Uniqlo has obviously created a different style, which is not only for virtual clothes, but also for front virtual fitting. Instead, the original 2D model display is 3D rendered, and you can't upload your own head, only the original model head can be used. There are four options for the model head. For girls with different shapes and looks, Uniqlo Fitting Room More importantly, users can freely match the clothes they choose. Whether the clothes fit and can match their appearance depends on imagination.

4. In App Search virtual fitting in the store according to search The first prompt is the daily new virtual fitting. The daily new virtual fitting is to cut out the original model's display pictures. Users can use the camera or select photos to replace them. The comparison effect is stronger than that of UNIQLO's virtual fitting. However, 2D virtual fitting is also very weak compared with the current real 3D virtual fitting, with entertainment greater than practicality, However, if it is just to match the wearing effect, the daily new virtual fitting room is still much better than the UNIQLO fitting room where the effect is all brain tonic.