Male Customers Love UNIQLO For Three Reasons

　 　 Female sex I think UNIQLO is too basic, but it's a good idea for men who don't want to spend their minds together.

It has clearly realized that unfashionable, functional, high quality, low price and classic tailoring are helping to attract more and more male consumers.

UNIQLO was founded in mid 1980 in Long Island, Japan. This company has established its position as a clothing brand that men and women can wear from the very beginning, which determines that its style is simple and basic. The founder of Tadashi Yanai has followed the business model of American brand Gap, but most European and American fast fashion brands still try their best to pursue the trend. Only UNIQLO insists on basic funds.

" Uniqlo The clothing is quite basic. You don't have to match the spirit to become a fashion person. "Men like it because they are easy to mix and match, simply dressed, without having to work too hard," says Laura Gurski, a retail partner of A.T. Kearney, a consultancy.

At the same time, UNIQLO offers the same style, but not the same color of clothing. Male consumers can buy T-Shirts with different colors and jeans, which is very practical. Because men tend to shop fewer times than women, but they spend more time on shopping than women. As long as you know your size, it's too easy to pick up a few shirts or t-shirts for 15 minutes.

　 Good wear is not expensive. It's equally attractive for men.

Like Nike and Under Armour looking for sports stars to do endorsements, UNIQLO also recruited tennis star Novak Jokovic to be her spokesperson.

At the same time, compared with those fast fashion brands pursuing fashion, UNIQLO pursues better clothing quality, and the strategy of "high quality and low price" makes it more distinct from other brands. A classic Kashmir sweater sells for 89.9 US dollars (550 yuan) in UNIQLO, while the same quality product may sell for 225 dollars (about 1410 yuan) in J.Crew.

Then you will ask why the quality is so good. Why is it so cheap? According to the analysis of New York magazine, UNIQLO guarantees the low price by restricting the clothing styles and quantity, and only supplies a small number of commodities that need a lot of output, so that it can choose better materials and save costs.

Finally, the tailoring is also the reason why many male consumers love UNIQLO. The research and Development Department of UNIQLO thinks it is extremely important to improve the fit of clothing. They want to provide them with more clothing than competitors, and therefore do a lot of market research. The conclusion is that men now want shirts that are more suitable, rather than dressed as inflatable boxes.

Compared with women, male consumers do not have many choices of clothing categories. UNIQLO also hopes to spend some time on the tailoring and variety of trousers, with less than $50 per pants, which is a good choice for most pragmatic men.

The cloth absorbs sweat and dryness to meet the actual needs of most men.

The second reason why UNIQLO attracts so many men is that it is very suitable for men to exercise in fabric selection. Although many sports brands claim that their fabrics are sweaty, dry or warm, UNIQLO is the first company to sell the quality of functional clothing as a selling point.

UNIQLO promotes its own functional pants to ensure that men feel cool. When it sells Polo shirts, it makes such a slogan: our technology ensures that it feels sweat, dry, smooth and comfortable.

These slogans have convinced a large number of male consumers that they can solve existing problems by using UNIQLO.

"The value and functionality of products are the fashion appeal of male consumers." Sare said, "many men buy sportswear at teenagers or around 20 years old, so UNIQLO mastered the shortcut to communicate with men. This method establishes the familiarity of consumers when shopping in UNIQLO.

　 　 cloth Absorb sweat and dry to meet the actual needs of most men.

The second reason why UNIQLO attracts so many men is that it is very suitable for men to exercise in fabric selection. Although many sports brands claim that their fabrics are sweaty, dry or warm, UNIQLO is the first company to sell the quality of functional clothing as a selling point.

UNIQLO promotes its own functional pants to ensure that men feel cool. When it sells Polo shirts, it makes such a slogan: our technology ensures that it feels sweat, dry, smooth and comfortable.

These slogans have convinced a large number of male consumers that they can solve existing problems by using UNIQLO.

"The value and functionality of products are the fashion appeal of male consumers." Sare said, "many men buy sportswear at teenagers or around 20 years old, so UNIQLO mastered the shortcut to communicate with men. This method establishes the familiarity of consumers when shopping in UNIQLO.