Shanghai International Footwear Exhibition Will Be Closed

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(the MICAM) the only overseas branch: the Shanghai International Footwear Exhibition (the MICAMshanghai) will be closed because of acclimatization.

Not acclimatized

The strange phenomena of China's retail industry, slow development of multi-channel development and huge changes in the Chinese market are the main reasons for the failure of the Milan international shoe exhibition to be successfully cancelled in the Chinese market.

Since 2013 4 Milan international shoe exhibition entered the Chinese market, the organizers

(Assocalzaturifici) many attempts have been made to adapt the hosting mode of the traditional European trade fair to the Chinese market.

September 2014 24 - 26, the fourth Shanghai international footwear exhibition was held again in Shanghai Exhibition Center.

Exhibitors from Europe, Turkey and Brazil have been significantly reduced in this exhibition. Exhibitors in France, Italy and Spain are not shy about expressing their patience with the buyers. They have a completely different mentality and are hard to please.

Since then, rumors about the suspension of the Shanghai international footwear exhibition have not been broken.

Rescue measures

In March of this year, China International Clothing and Accessories Fair (CHIC) moved to Shanghai.

With the support of Italian Foreign Trade Institute (ICE) and the Italy National Fashion Association (SISTEMA MODA ITALIA), the Shanghai international footwear exhibition and the China International Fashion Show are jointly held in the same world and venue. The exhibits range from shoes to shoes, leather goods and clothing to the Italy International Fashion Association.

Shanghai international footwear exhibition hopes to attract more Chinese buyers through this action, and take this opportunity to turn over, but still can not turn the tide.

Organizers also did not disclose the number of buyers and other related data and information.

Italy Milan international shoes exhibition (the MICAM) originated in 1931, when it was a comprehensive exhibition in Vigevano City, with footwear products playing a leading role.

In 1969, the venue of the exhibition was pferred to Milan and was named MICAM, and the Italy Footwear Manufacturers Association (Assocalzaturifici) is the sponsor.

Shanghai International Footwear Exhibition (the MICAMshanghai) is the only overseas branch of Italy Milan international shoes exhibition (the MICAM). It was jointly organized by Italy Footwear Manufacturers Association and Milan International Exhibition Center (Fiera Milano). It was first settled in Shanghai in 2013.

So far, it has held five sessions at the Shanghai Exhibition Centre.

The three day exhibition brings together thousands of buyers from China, other Asian countries and regions (distributors, importers, retailers, etc.) and exhibitors from around the world.