Business Travel Is Being Promoted By More And More Outdoor Brands.

With the increase of consumer demand, more and more outdoor brands have been put into development strategy. In the view of the industry, outdoor enterprises' positioning for outdoor products should be the perfect combination of "professional outdoor" and "commuting". This requires brand enterprises to build products with core competitiveness according to the needs of target consumer groups.

Zang cool planning Chen Zhongyi, for example, recently launched by the Pathfinder Gao Yuanyuan skin clothing is a relatively successful case.

Nowadays, outdoor lifestyle is highly sought after, and people pursuing healthy life are strongly appealing for "beautiful travel" and "fashionable travel". The Pathfinder appropriately captured the marketing point of the market. So, together with Gao Yuanyuan, we jointly built up the fashion trend of outdoor travel. The new skin coat of the Pathfinder this season displayed the most beautiful side of Gao Yuanyuan on the stage. It also interpreted the perfect combination of professional outdoor and fashionable fashion products, printing, splicing, popular colors and other popular elements, and created more sexy clothes for people pursuing fashion trends.

"So, local Outdoor brand Move your attention from profession to life and seek it. Business travel Such an entry requires that we really find the connotation behind the market concept, which is ultimately a product, bringing out its own products to drive the development of a full range of brands. Chen Zhongyi said.

He believes that business travel outdoors has formed a series of products, in terms of overall matching, we must catch up. Serialization Rhythm. Besides the commercial style of clothing style, the matching shoes, trousers and equipment should go further in the style of business travel. For this reason, Saint flee put forward the concept of "suit" product, which is more bold and innovative in technology and design, integrating fashion, and subverting people's limitations on outdoor knowledge through a series of breakthrough business travel products.

The promotion of commercial outdoor products also requires grounding gas activities. Half a month ago, Tianlun Tian Jeju Island 10 km hiking race won Jeju Island's four days and three nights free activities in the circle of friends was once popular, only the first day received valid registration of 6000 people, the company finally sent 15 free travel places. It is understood that most of the winners from Tianlun Tian designated terminal stores, a pair of lucky couples from Shandong immediately said that Tianlun gave them extra travel experience besides products, and they continued to add points to the goodness of Tianlun brand.

Xu Tengda bluntly said that in the promotion of outdoor products, Tian Lun Tian should base on the terminal to carry out some more popular activities. These promotional activities will lock some basic outdoor activities such as weekend mountaineering camping, daily running activities and so on, and this Jeju Island step is the first attempt. Xu Tengda believes that these activities can deepen the interaction viscosity between brands and consumers, which will play an important role in promoting the establishment of membership system in the future.