Kate Spade Founder Wants To Create A New Brand, "Return To Its Post".

At present, Kate Spade has 235 retail outlets worldwide, and is currently the second fastest growing retailer in the world.

Similar to most fashion brands, Kate Spade is designed by the entire design team rather than the creative director's personal works.

The whole company is divided into accessories, shoes, women's clothing, etc. each category has the chief designer of a word, and the next one has its own designer team.

The designers submitted the design plan to the creative director after being selected by the chief designer.

Such personnel "configuration" improves the efficiency of the design team, but also makes the creative director less irreplaceable.

Designer Kate Spade is planning to return.

Although her

Stores have long been around the world, but you may not know that, as a founder, she has not personally designed fashion and accessories for 8 years.

It is reported that Kate Spade himself is planning to re create a new brand with new brand names.

Return to the stage of fashion, including shoes, bags and so on.

Kate Spade claims that she has been playing the role of mother and consumer in 8 years' long vacation. "Returning to her job" has excited her.

Retailers expect to see new products in the latter half of the week, but they have no names yet.

Because the same brand of Kate Spade was sold to American Apparel Company Liz Claiborne in 2006, the new brand could not follow the designer's name.

In 1993,

Co founded a decoration company with her husband, Andy Spade, two people and partners.

As editor of fashion magazine "Mademoiselle", she often used hopping colors when she was designing accessories.

The girl's sex consumers are attracted by the simplicity of the bag.

6 years later, Niemann, a luxury boutique in the United States, invested $33 million 600 thousand (about 208 million yuan) to subscribe for 56% of the brand.

Two couples announced their departure after the Liz Claiborne acquisition in 2006.

Today's Kate Spade is fully responsible for Deborah Lloyd, who is also chief executive officer and creative director.

The same is true of Logo fashion brand John Galliano, which has just been updated recently. Although the name of John Galliano is hung up, the brand has nothing to do with him.

Just a day ago, the John Galliano brand announced that it would replace the previous Gothic Logo with a new typeface.

The font is designed and developed by studio Atelier Franck Durand, an art instructing studio specially designed for fashion brands, inspired by woodcut in nineteenth Century.

Bill Gaytten, brand creative director, said the redesign of logo was intended to redefine the brand of John Galliano, "to build a new image based on eternity and our times".