Shoe Industry Dynamics: The "Running Economy" Of The Eight Sports Brands

With the change of people's lifestyle, running forms a new way of life.

At the same time, running brings out a huge industrial chain.

Now, let's take a look at what the major brands are busy with about running.

The first running Theme Store in China has recently opened in Guangzhou.

As a running concept store, New Balance will show the brand development history, the most advanced product technology and the most professional shoes.

At the same time, it will also become a platform for Guangzhou jogging enthusiasts to share the concept of healthy sports and LOHAS.

Runbase, a new running base in Binjiang, Shanghai, known as the "running place of Xuhui", has recently been opened.

Runbase base has three functions: experience, service and rest. Members can try out Adidas's latest professional running equipment.

At present, there are Adidas Runbase cities in the world, including Tokyo, Boston, London, St Paul and so on.

The global sales volume of running series products has maintained an annual growth rate of more than 30%, far exceeding the two major categories of football and basketball.

In addition to sponsoring the marathon, Nike also organized various kinds of jogging competitions, organizing running club and developing intelligent hardware and software.

In terms of marketing, Nike has always been in the lead, and the "run to know" network interaction is impressive.

More crucial is the integration of the sports social network extended by the Nike+ platform of big data, which is also the quintessence of Nike's brand business mode.

Anta

The 5 major running shoes technology, including elastic rubber, flexible column, easy bending, energy ring, double bearing technology, are launched to run the running market in an all-round way.

At the same time, you publish "you are runner, Run With Me" running strategy, and specially create "Challenge 100" running shoes to help China's marathon marathon, the famous Chinese marathon runner, to complete 100 marathon's miracle challenges in 100 days.

Lining

Running is listed as one of its five core sports categories.

Work together with millet to create new smart running shoes and enter the field of intelligent sports.

The two sides plan to launch the first batch of two pairs of running shoes, one is Lining's top runners, and the other is Lining's brand new style, known as price fixing, creating a new low price for intelligent shoes.

PEAK

Recently issued a new professional running shoes "arrow feather" and signed a cooperation agreement with marathon world champion six marathon world champions.

In the field of running, PEAK, with its strong strength, not only signed top professional events such as the Dalian International Marathon, world track and field challenge, but also drew close distance with consumers through a series of mass running activities.

Running products have become the second best selling category of PEAK after basketball.

XTEP

Running as its core sport category is not only a partner of several heavyweight track and field events, but also a domestic marathon in Xiamen, Chongqing and Tianjin. It is committed to providing professional runners with professional running goods and service systems.

Beginning in 2012, XTEP set up a "special runner race". It regularly organized special training sessions and activities to provide professional exchange, professional training and running activities for many runners.

Sharp Sports

Try running a concept store in Shanghai, and try to explore a new direction of user experience and single store concept.

This running concept store integrates elements of running into every corner of the shop. The current mainstream running equipment can achieve one-stop shopping here.