Application Of Color In Decoration Of Clothing Store

In the exhibition design of clothing stores, in order to achieve good results, in addition to lighting, decoration, props and other factors, there is a key element, which is color. Color is the most intense feeling. Therefore, full study and proper use of colors are essential in store planning.

　　 First, color Function

Help complete the overall plan.

Express the designer's concept and style of clothing store.

Make the whole clothing The atmosphere of the store is coordinated.

The overall design has the function of integration and collation to make it consistent.

It has the function of distinguishing different contents and purposes.

The color of a commodity depends on its influence of solid color and light source. Therefore, the color of merchandise is also related to lighting.

　　 Two, the role of color

1, the emotional role of hue.

Different colors will make people feel different. Warm colors will produce passion, brightness, liveliness and so on. Cool colors will make people feel calm, tranquil, steady and passive.

In addition, in terms of color usage habits, some colors have a warm and cheerful atmosphere, while others are passive and indifferent. These will be different due to different customs and habits, so we should also pay attention to and make use of them when formulating color schemes.

2, the emotional role of lightness.

　　 Lightness High color, bright color, will appear lively, light and bright, with a bright and low color, that is, dark color. It will create a sense of calm and steady.

3, the emotional function of purity.

Purity is the saturation of color, and the difference of purity will cause different feelings of simplicity or ornate. Generally, low purity color will produce a sense of simplicity and elegance. Otherwise, it will feel gorgeous and warm.

　　 Three, create a color atmosphere.

Color design is first of all to serve the creation of store atmosphere, and the color can do this depends on its perceptual characteristics and rich expression.

People are very sensitive to color.

1. Sense of volume and weight

Gorgeous or deep color can enhance the sense of volume and weight of the store. If the 1/3 of the wall is thick, it will be stable and dignified. It is more suitable for the dignified and serious shopping mall.

Stable color feel can make customers feel comfortable buying, but should pay attention to: ceiling, wall, floor color best best thick and light match, store will appear vigorous but not make people feel depressed. It is decorated with color with a sense of volume and weight. It is suitable for hand menswear store.

2, excitement

The dark color of warm colors is one of the reasons for excitement. For example, red tablecloth and wall will make the store look warm and exciting, so as to arouse the enthusiasm of customers and enable them to shop quickly. However, general stores are not suitable for using the same color.

3, tranquility

In order to create a calm atmosphere for the store and prolong the time of customers' stay, we should choose the neutral color or the warm color system with low and medium coloring.

Besides, the symbolism of color can also be used to make it play a specific role.

　 Four, collocation skills

In color combinations, the following questions should be considered:

The same color or similar color combination will produce the impression of good quality and elegant style.

The combination of complementary colors will form a clear contrast. Therefore, it is often necessary to add other transitional colors, so that the contrast is relatively weakened and acceptable.

When combined with similar colors, it is not too rigid to make changes, and a small amount of complementary colors can be added. But the overall impression is not destroyed, so that the impression tends to be strong.

Color combination should reflect the smooth transition of hue, lightness and chromaticity, and show certain rhythm and rhythm in stability.

In addition, the adornment color of clothing store must avoid using many colors at the same time, especially the main color should not exceed three colors, so as to avoid chaos, destroy the dominant color effect, and avoid large area use of high chromatic color, so as not to cause customers to feel a sense of exclusion.

The use of colors in stores should also consider the principles of "timely", "suitable products", "suitable places" and "fit people".

The term "timely" refers to the season when color is suitable for the sale of goods. For example, when selling summer products, the clothing stores can be decorated with sky blue to show the sea and sky and highlight the cool feeling.

The so-called "good quality" refers to the store decoration color should be coordinated with the commodity, should not create a sense of disharmony.

The so-called "fitness place" refers to the color of the store should be consistent with the nature and style of the store, otherwise it will affect the image of the shop and make it lose its individuality.

The so-called "fit" refers to shops in the color planning, we must take full account of the target customers' preferences and sensitivity to color, so that customers can enter into a shop, can feel at first sight, so as to have a relaxed and happy shopping mood.