Investment Banks Join The Fashion Industry To Create Fashionable Sports Pants.

Former JP Morgan bankers build sports pants to join in fashion innovation and Entrepreneurship

Recently, the fashion industry has become a hot industry, and another investment bank has joined.

The goal of innovative entrepreneurship is to create a sports pants that can be worn at work. When it comes to sports pants, people always associate it with a loose and relaxed style.

The goal of Public Rec, the startup company, is to try to reverse this stereotype by producing "exquisite" men's sports pants, which they call "AllDayEveryDayPant".

Like all the fashionable and innovative entrepreneurs, the entrepreneurial idea of Public Rec founder Zach Goldstein also comes from his pain point: he sprouted this idea in college, when he often wore inappropriate clothes.

And worry.

Goldstein used to be a banker at JP Morgan and a private equity firm in Chicago. He said that because he felt strange to work in a financial institution with his sports pants, he quit his job and started his own business to solve this problem.

Goldstein said: "our target customers are men who are well-educated at the age of 30-35. They may be very strong or like sports.

They may live in cities, but they like to go out often.

Most importantly, they care about their image and want to dress comfortably, and they want to look good after they go out. "

He said that the sports pants he designed can not only be able to wear sports, but also can go out to work, go out for brunch and watch movies. Of course, it is no problem to go to work in a bank.

Goldstein said that what really makes his sports pants different is that these pants are not divided into small, medium or large sizes, but are based on waist circumference and length.

Or just like a pair of trousers, because the pants will fit perfectly.

PublicRec is currently being raised on Kickstarter, the deadline was in July 18th, but the support has exceeded its financing target of $15000.

It is reported that the retail price of the sports pants is $95 and will not be sold in the physical store. Goldstein's current plan is to sell direct sales only.

"Instead of selling these sports pants in large retail stores, I would prefer to open online shops in the future," Goldstein said.

Goldstein says they have started designing.

And the sweater, the ultimate goal is to "launch a whole series of products".