Tongxiang: From "Follow The Wind" To "Private Custom"

Although Tongxiang women's shoes have been in the electronic commerce for several years, they have begun to pform from the beginning to the right position and original design.

"Tongxiang women's shoes are very fashionable! We need to let more consumers in the country know that we are starting to pform."

Recently, Zhong Chujie gathered several female business owners in Tongxiang to plan their cooperation with Juhuasuan.

Zhong Chujie, a young man in zhouquan town of Tongxiang, has been "electric shock" for five or six years, selling Tongxiang women's shoes.

He said: "in many people's concept, Tongxiang women's shoes are mom's shoes, compared with the soil. We want to let you see that Tongxiang women's shoes are pforming and breaking through.

At the same time, it is also necessary for the bosses of local shoe enterprises in Tongxiang to see that e-commerce is not a matter of making a small play and a double couple. Its future is limitless.

"You Taobao are sold in pairs, we can't take orders."

Li Yuan still remembered that when he first started to contact the manufacturer, the manufacturer's disdain attitude.

Li Yuan is one of the participants in this Juhuasuan event.

He began to do e-commerce in 2011, because he had no factory and could only choose other styles in other factories. Most of the owners he met were right.

Uninterested.

"Big businesses do OEM processing, smaller businesses do wholesale stalls.

Throughout the year, the volume is very large, but the profit is not high. "

It is said that many bosses are old and do not understand e-commerce. On the other hand, it is difficult to recruit electronic business people, so many enterprises are not interested in electricity providers at that time.

Another participant, Zhong Xiaoli, was deeply touched by this.

When her parents opened a shoe factory, when Zhong Xiao Li told her parents about the idea of doing e-commerce, the latter was totally different, even saying, "you go play."

Now, Zhong Xiao Li can do seventy thousand or eighty thousand pairs a year, and his parents still take a wait-and-see attitude. "Because they sell hundreds of thousands of pairs a year in wholesale sales, so I don't think this amount is big for them."

But they have overlooked one point, that is, my sales volume is increasing every year.

"

"Shen Qi, the brand leader, said that the high heels waterproof platform was popular in the past few years, but this year it failed at all times, which led to the failure of the promotion." follow suit will only become more and more tired and can not find the direction. "

So from the first half of this year, I specialize in European and American wind, which can attract a steady number of customers.

Li Yuan has gone through the same process.

"Selling with the wind", on the one hand, we need to spend more promotion fees to surpass other shops, and on the one hand, we can not get enough customers' stickiness.

Because the style keeps changing, customers will keep changing, so we have to spend the promotion fee to develop new customers.

At the beginning of this year, Li Yuan locked the smaller customers, and made the shoes with thick bottom and higher shoes. The fixed customers were accumulated through the fixed type, so the cost of promotion in the future would be very low. In the future, it could also expand the product type and virtuous circle from point to area.

"We hope to start the brand of Tongxiang women's shoes online, so we will cooperate with Alibaba" Juhuasuan "this time.

Our activities have won the support of the government of Chau Quan town.

Zhong Chujie said that he wanted to further enhance the popularity of Tongxiang women's shoes through activities, and Alibaba will publicize the event through various media platforms throughout the country to help Tongxiang women's shoes become popular.