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China'S Middle And High Class Children'S Shoes Market Is Monopolized By Foreign Brands.

2015/7/30 0:02:00 46

Children'S ShoesPOOVEGang DengForest FiveMichaelSeven Star CatTian LeSan Chen Lan CatBobbi.

July 29th, from China Shoe net The second China footwear industry development association, the China footwear industry development association, CO sponsored the 2015 "China footwear industry ten major brand selection and 2015 China's children's shoes ten brand selection activities" in the hot season. Children's shoes Sign up for brand participation, compete for the symbol of Chinese children's shoes brand benchmarking model enterprise honorary title.

China's children's shoes industry is mainly distributed in the three production bases of Wenzhou, Guangzhou and Quanzhou. Wenzhou is the largest middle and low grade children's leather shoes production base in China. Guangzhou is the production base for middle and high grade children's leather shoes, while Quanzhou mainly produces children's sports shoes. Children's shoes in Wenzhou have red children and good examples. Bibi Ben, Tsai, forest five, Michael, seven star cat, Tian Le, San Chen Lan cat and so on. Children's shoes in Quanzhou include POOVE, gang Deng, Yong Gao Ren, Tutu, clumsy bear, Bumblebee, greedy cat, cute dog, karding and so on. Guangzhou gathered dogs, children's shoes in the morning, four seasons bear, a dream of a cat, a brand of children's shoes like Hello Kitty, Bobbi, Andersen and so on.

Commentator of China shoe net market thinks that the market of Chinese children's shoes is relatively late, and the proportion in the shoe making industry is relatively small. Although there are many new brands in recent years, the whole brand is still in the initial stage of development, and the phenomenon of brand loss is also very serious. According to the authoritative department's survey data, about 70% of the domestic children's shoes market is no brand competition, the 20% is imported brand children's shoes, and domestic brands are only 10%. Due to the lack of quality and style, the share of domestic children's shoes in the market has been relatively low, especially in the middle and high grade children's shoes market, which is almost monopolized by foreign brands.

I must learn from my mistakes. The second China footwear industry development association, the China footwear industry development association and the China footwear industry research center jointly launched the 2015 China footwear industry's ten major brand selection and 2015 China's children's shoes ten brand selection activities. Apart from showing the brand of Chinese children's shoes, more are aimed at solving the problem of how to build and integrate children's shoes industry chain, providing a sharing and communication platform for the matching and docking of children's shoes resources, brand management and strategic marketing of children's shoes, so as to better boost the rapid development of children's shoes industry in China.


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