The Store Changed Its Face And Made A Comeback.

Shopping itself is part of a wonderful life. People enjoy the feeling of buying things in a physical store.

Therefore, besides the commodity itself, shop decoration design, display of goods, personal service provided by customers, and even detailed design in shops will become a strong inducement for customers to patronize.

For the store's re understanding and layout, there is a new opportunity for the entity store to take the lead again.

In recent years, under the background of the traditional clothing industry under the impact of the Internet, stores under different brand lines have begun to upgrade their stores, so as to create new and unique personalized shopping environment for their customers.

The concept of store design is also being interpreted in depth.

Recently, the US fashion brand Forever21 announced that it will cooperate with the world-famous database software supplier Oracle Software System Co., Ltd., in the 600 new stores opened in the next three years, using the latter's store optimization solution and commodity planning plan.

Forever21 brand said Oracle will observe its historical performance in various products and stores in 43 countries, including product color,

And quantity, the data collected will be divided to provide guidance for future store opening.

In China, clothing brands that re plan stores and upgrade stores are everywhere.

Semir Wenzhou five Horse Street flagship store has been reopened and rebuilt.

The storefront was restructured according to the category display method and the overall decoration style.

It is understood that Semir terminal store upgrade program has been launched in the whole system, there will be more stores in the future to replace the brand new image.

According to the latest survey by Accenture consulting, there is a sign of "return to the physical store" in China. The proportion of consumers who plan to shop more through physical stores has climbed from 18% a year ago to 26% today.

In this regard, foreign clothing brands and shopping malls have long been fully recognized, store design has become an independent industry, with advanced display techniques and production departments as support.

In New York, every year,

The exhibition of visual merchandising technology, such as the NRF's Annual, and the Euroshop international store equipment exhibition in Cologne, Germany are also places where professionals in marketing and marketing are arranged.

This year, the Euroshop international store equipment exhibition has launched its first exhibition for Chinese market C-star.

In Europe and the United States, clothing brand image shop has become an important factor in promoting the rapid development of the brand in the world.

It is reported that many large department stores in New York spend $6 million a year on window display and layout.

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The fashion brands in SOHO District of New York are willing to spend their money to create their own facade. Their existence is not to sell many clothes, but to set up an image. Every weekend, tourists from all over the world can get a full knowledge of a well-known brand by appreciating their stores.