UNIQLO 3D Fitting Room Can Solve The Problem Of Online Shopping Fit.

Last year, Hangzhou's old department store launched the 3D fitting room program, but this is only an individual phenomenon in China.

Zhang Yonghua said that many clothing brands in department stores need to be imported into the system, but many clothing brands are not willing to provide version.

High prices also impeded the promotion of 3D fitting rooms.

Zhang Yonghua disclosed that the installation of a single store and the 3D fitting system of Eagle technology need hundreds of thousands of people.

In order to dispel the cost concerns of clothing brands, they also launched a financial leasing service project.

"Clothing modeling requires cost, handover management costs, which is very complicated, which is a constraint to promotion."

Chen Rong said.

Last year, UNIQLO launched the 3D fitting room on its own B2C official website. After entering more than ten data such as sex, height and waistline, consumers can choose a model similar to their own body, and then click on every part of the model, so that they can "change" clothes of different styles.

UNIQLO aims to solve the problem of online shopping.

In a report earlier this year, BoF, the British fashion media, said that about 20% to 40% of online clothing purchases were retreated. The main reason is that clothes are not fit, which has caused millions of losses to the electricity supplier.

But so far, the 3D fitting system has begun to appear in the electricity supplier and some department stores, but has not been widely used.

Last year, the number of companies specializing in 3D fitting technology research and development found Alibaba, hoping to cooperate, but the progress was not smooth.

The online fitting system developed by the company is similar to that of UNIQLO.

Chen Rong, co-founder of digital image technology, said Alibaba

It is necessary to negotiate with different departments, and consumers need to download a plug-in when they are using. Different computer configurations will also affect the experience.

"At present, the use is very circuitous, consumers need to use customer service, we do not think it is very good, this road is too laborious."

I hope to cooperate with Alibaba and a textile machinery company named Eagle Technology.

Last year, a company was set up jointly with Eagle Technology and TC, 2DNA, Belgium online fitting system company, and launched a 3D fitting system.

And Eagle Technology Marketing Director Zhang Yonghua said, Tmall hopes to solve the clothing return problem, but the 3D fitting technology applied to Tmall, need camera scanning to grab the body data of consumers, the technology is not mature at present.

Ideally

The technology is mainly composed of two aspects: one is human body modeling, and the human body and motion data are accurately acquired through scanning system or data input; on the other hand, clothing modeling is done, and physical characteristics of human body are calculated, such as gravity, folds and wobble, so as to ensure that the display effect is the same as the real try out.

But at present, the 3D dressing rooms are mostly unsatisfactory due to insufficient user data collection and imperfect technology.

Jingdong mall launched the 3D fitting room last year, but now it has disappeared.

At the beginning of this year, men's clothing brand seven wolves installed 3D fitting glasses in the direct store.

The technology was developed by a company invested by seven wolves.

An executive at the company said

It is planned to be promoted in more than 4000 stores nationwide, but agents are not active at the order meeting.

"The difficulty is the sense of reality on the body, which is very difficult."

Zhang Yonghua said that one of the partners that the company found last year, the US 3D body scanning system, has been in the 3D volume field for more than 20 years, and the US human database has been completed by them, but its sales in the US market are not ideal.