Display Can Be Vivid.

The bigger the pile, the better the sales; the big display is very important.

Visiting different supermarkets will bring you different feelings, or pleasant, comfortable, or anxious and disappointing. The details of the display will be different, which will affect the customers' mood in an invisible way. And this is the interest in the study of commodity display.

Vividness is achieved through the formulation and implementation of specific strategies and channel strategies for POP (purchase point), which focus on buying occasions and consumer occasions.

First-class Vividness It will not be everywhere: just POP material; only one display. The best way to be lively is to be creative / creative; to stimulate consumers / customers' shopping impulse; to connect with consumer occasions; to be dazzling but not obtrusive; clear and accurate price markings.

Customers who visit the exhibition will not stay there after several times. After being encountered several times, customer Will stop buying that display merchandise.

If the customer is the first (or you adjust) display After he first came to this area, he didn't know where the passage came before he came to this area. When he came over, he found that it simply couldn't get out of the way, or it took a lot of effort to get out of it. (that's the case), that is, our store set up many such independent areas. For the first time, he probably wouldn't say anything. The second and third times came again, and the result was that he said he would feel so tired that he would not be in the mood to stay here any longer, and even he would not have the heart to "appreciate" the goods in this area.

Inspiration: passageways should be straight and coherent. To retain your customers is not the line of action we set for granted, but rather the factors we take to consider from the perspective of customers.

So the best position of a shelf is not the front end or the back end (because the front and back is relative, the front is changeable, the latter is also changeable), but the middle position.

Through long-term experience summary, it is concluded that too many labels are even worse than no logo; they confuse customers; destroy the good feeling of shopping places; make our investment in new propaganda wasted; take down the logo and put the logo equally important; how a dirty and tattered logo will affect the image of the mall instead of getting rid of it; the effect of product selection is to let customers come to your store second times or third times; the effect of merchandise display is that customers will buy a lot of products every time you come to your mall.