Vip.Com Actively Explores New Businesses

Last year's Valentine's day, vip.com invested in the bee net with a high profile, which was strong in seizing the beauty field.

However, the operating loss of Le bee network is still a drag on its beauty make-up. In addition, the accelerated roller compaction from Tmall, jumei.com and other companies has also created a lot of pressure on vip.com.

At the interpretation conference, Shen Ya said that in the past two quarters, the sales volume of the "Wei pin Hai Hai" sales increased rapidly and increased by nearly 10 times. It is worth noting that the gross profit margin of haoao business is actually higher than the gross profit margin of vip.com's main sale business.

A strong buyer market will also be established overseas, and Hai Tao business will be a big city in the future.

Vip.com does not have a clear understanding of inventory clearance.

In recent years, vip.com has extended its contacts to beauty makeup, mother and baby, home electric business and other fields through strategic investment in Le bee net and freaky mama.

In the mode, the open platform is introduced to expand the sales of new products.

In addition, vip.com has begun to lay out cross-border business, and build a more imaginative story to the capital market.

In the two quarter earnings conference, vip.com chairman and CEO Shen Ya said that the inventory level of the industry has dropped, and vip.com has not been affected, because it is making more products and making customization.

"In the new product sales season, there are specialized platforms for us to customize the new products for the season, which is more than 30%."

Even so, vip.com still feels the brutal pressure from its competitors.

Just in the past August 10th, Alibaba and Suning's "fast marriage" shocked the industry.

In fact, in the face of Jingdong's pursuit, Ali has been unable to sit back and relax, leaving the latter under some pressure.

Ali's share price fell below $70 last week, creating a new low share price, which is close to the issue price of $68 when it was listed in September last year.

On capital terms, Ali is eager to restore the confidence of capital markets and investors.

According to a person close to Ali, he told the times weekly reporter that in the first half of this year, Ali began to strengthen its retail business, and its foothold was in the upstream supply chain.

As a platform, since Tmall does not control the goods, it controls the upstream supply chain. Therefore, Tmall has signed an exclusive cooperation strategy with many businesses, binding businesses to curb competitors from the source.

However, as the leader of clothing category, Ali's serial punches are more than exclusive agreements. This year, Ali announced that it had invested more than $100 billion in strategic investment charm, and jointly built an electronic shopping platform for luxury shopping. It provided consumers with quality products with deep discounts and brand direct authorization. The whole life cycle service from new products, genuine sales to the sale of tail goods was also established, which also made vip.com pressure.

"Of course, although the sale of goods is done by flash buying mode, there is still a certain difference between the charm and the brand and positioning of vip.com. The different positioning avoids the positive confrontation between the two companies that are playing the limited flash card."

Mo Daiqing added to reporters.

In addition, according to

The quarterly report of China's B2C market released in the first quarter of 2015, released by Analysys think tank, shows that in the first quarter of 2015, the market share of Tmall apparel was close to 70%, Jingdong accounted for 8.5%, vip.com was 5.6%.

Because of the introduction of open platform, Jingdong later came to the top of vip.com.

"70% of our users are women, and vip.com's explosive growth is most thanks to China's new women."

Such a precise positioning, let vip.com in

Mother and baby, beauty makeup,

In other fields, the "wife group" has absolute advantages.

In terms of category development, vip.com is regarded as the main makeup of the future, but it does not generate much revenue contribution.

In this regard, Shen Ya said that in the second quarter, the sales volume of vip.com cosmetic business was US $246 million, a bit lower than that in the first quarter.

The other is the increase in operating costs.

Field.