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How Can Women'S Clothing Enterprises Do Well In Demand Brands?

2015/10/18 16:46:00 44

Women'S ClothingEnterprise NeedsBrand Strategy

"As we all know, the price of raw silk is expensive and the cost of washing is also high. Due to this restriction, the development of silk fabric has dropped to a very small proportion, which provides an opportunity for the development of artificial silk and other silk like products.

In addition, in the research and development of chemical fiber fabrics, we focus on developing the functionality of this part of fabrics. "

Xu Xijin, general manager of Shanghai nit Textile Co., Ltd., told reporters.

Influenced by the changing market, over the past 10 years, enterprises have developed 3 kinds of fabrics, such as copper ammonia, chemical fiber and rayon, in series and in all directions.

"In 2015, we invested 5 million yuan to abandon the past sand washing process, and produced more than 800 new products of copper and ammonia, which are very similar to silk, in terms of environmental protection raw materials, advanced weaving equipment in Italy, new dyes and auxiliaries, and real silk.

These fabrics can be woven from knitted to woven, from thin to thick, and will continue to sell well in China and even in the global market.

Xu Xijin said.

  

Suzhou good Meyer

Sun Bowen, director of the Trade Department of fashion fabrics Co., Ltd. told reporters: "in recent years, the clothing market is relatively low, and many clothing brands which are mainly made up of tall and formal clothes have launched a series of leisure products full of small and refreshing style.

This pformation has virtually provided market opportunities for companies like us who are engaged in the production and sale of fashion fabrics.

In order to seize this opportunity, the company rapidly introduced advanced production equipment such as twister, false twister, warping machine, sizing machine and integral machine from Germany, Italy and Japan, and made research and innovation with an average of two daily rates, and produced a series of new fabrics with both aesthetic and practical properties.

  

Bruce Richardson

Introduction: "our Chiffon products are light and elegant.

Frivolity

Transparent, soft and flexible handle, good permeability and drapability; environmental protection products make full use of recycling resources, have the same quality as ordinary polyester products, have good performance in hand feel and chromaticity; special silk products are glossy and elegant, with excellent elasticity and recovery, and excellent drapability.

"At present, we have established cooperative relations with famous brands at home and abroad, such as Tonlion, Mertes Bonwe, YISHION, H&M, ZARA, UNIQLO, with an annual turnover exceeding 1 billion 500 million yuan."

Sun Bowen said.

Haining Tianyi Textile Co., Ltd., which focuses on jacquard fabrics, is a frequent visitor to the Intertextile fabric exhibition.

As the leader of Chinese women's fashion, Tianyi has jacquard fabric research and development center in Milan, Italy and Haining, Zhejiang. Each year, more than 2000 new products are marketed, which is recognized by the more than 1000 garment brands at home and abroad.

In addition, with the expansion of network information consumption, the upgrading of enterprise equipment investment and consumption, the market demand of cloud engineering and cloud services has sprung up.

Haining Tianyi textile has also been pformed in a timely manner. The declared Internet and industrial integration application project was successfully selected for the special project of cloud engineering and cloud service projects in 2015.


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