What Four Moves Does Aokang Use To Prepare For The "Double Eleven"?

Recently, Aokang held the "11th Annual mobilization conference of e-commerce". Aokang Vice president Luo Rong made preparations for the "double 11" meeting this year. In his speech, Aokang president Wang Zhenquan made clear the performance goal of this year's "double 11": breaking 100 million yuan is the basic requirement, striving to increase 30% on the basis of last year's, and strive to win the "double 11" tmall Men's Shoes Top sales. Therefore, Aokang will take four measures to prepare for the "double 11".

　　 The first move

Make preparations before sales

This year's "double 11", Aokang from shoes Thousands of shoes have been carefully prepared in terms of style, material and color, with a total stock of more than one million pairs. At the same time, in order to ensure the quality of each product, Aokang e-commerce has strictly controlled the quality inspection of each shoe from the purchase of raw materials, and checked the products from the source. In the final delivery process, Aokang will still arrange professional quality inspectors to arrange 24-hour logistics flow line in the form of shift change to ensure that each pair of products delivered to customers are free from any defects.

　　 The second move

Jianxincang near the airport

"Double 11" logistics is a big problem for sellers. Last year, Aokang and express company tried to use air express shoes for the first time, and also used high-speed rail and motor car to transport express goods, which eased part of the pressure of the "double 11" logistics. It took Aokang only 10 days to complete the "double 11" delivery last year when dealing with the daily express with sales of more than 100 million yuan and several hundred thousand pieces.

This year, Aokang has made another improvement on the basis of air rail combined transport last year, striving to reduce the delivery completion days with higher logistics efficiency, and achieve the goal of 5 days. "With the opening of Beijing Fuzhou high speed railway and other national trunk high-speed railways, the logistics network of high-speed rail in Central China has been improved. We will take this opportunity to integrate more regions into the railway transportation network, and more express mail will be sent through high-speed rail and motor cars in all directions." Aokang logistics director said.

This year, we will not only set up an air cargo warehouse near the airport, but also save the logistics time from the airport. After the e-commerce headquarters receives the order, the express bill that needs to be transported by air will be directly transferred to the Binhai delivery warehouse, and the express will be directly delivered from the Binhai warehouse and boarded to all parts of the country. Some order users can receive the order as soon as in the afternoon.

　　 The third move

Increase professional customer service and improve customer service level

This year, we have a clear goal of improving the level of after-sales service of Aokang. "Our goal is that the conversion rate of in sales inquiry is not less than 70%. All after-sales finishing work will be completed within 15 days after the end of the" double 11 "campaign. The comprehensive after-sales index is higher than 90% of the stores in the same industry." The person in charge of customer service department is full of confidence.

According to the "customer service team" of "Aokang" in Wenzhou last year, they recruited 140 pairs of temporary shoes, and made a good cooperation with the "customer service team" in Wenzhou. At the beginning of last year, the Institute of technology and trade has cooperated with Wenzhou Institute of technology and trade to train 34 students in terms of product identification and training in advance. Compared with the previous one-week training for students or internal staff, the training time of more than one month allows students to have enough time to learn the theoretical knowledge, operation skills and dialogue skills that customer service positions must have.

　　 The fourth move

Join hands online and offline

For a long time, Aokang has always wanted to break through the barriers between online and offline, drive the sales of offline physical stores through the online traffic of "double 11", and slow down the impact of "double 11" on offline. At the same time, it relies on the consumption experience of offline physical stores to promote online development and realize the complementary advantages of both sides. Based on this, this year's "double 11", Aokang will take online and offline joint sales activities, and at the same time adopt differentiated marketing, so as to give full play to their respective strengths in the "double 11" sales.

When preparing for the "double 11" promotion program this year, Aokang is considering the online and offline joint promotion plan. In terms of product organization and stock up, Aokang will strive for nearly half of the online styles to be close to the offline ones, and implement the strategy of the same model and the same price, so that the online and offline linkage can be truly realized, so that customers can experience the consumption experience of purchasing goods in physical stores at the price of online stores. At the same time, on the day of "double 11", Aokang will also carry out a "celebration of ten thousand stores" in Jiangsu, Zhejiang and Shanghai. In this area, 100 exclusive stores will be selected, and one or two containers will be used to sell online styles. When customers enter Aokang online store from tmall's client, they will see the relevant shoes. They can display the nearest exclusive stores and go to the Internet by shaking their mobile phones Shop price.

In addition to online and offline linkage, Aokang also launched the "dmsingle" activity. After purchasing Aokang products, you can get a free discount coupon by scanning the shop QR code, and you can enjoy the discount discount discount by holding the coupon online and offline.