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Shoemaking Enterprises Have Changed Their Momentum Towards Comprehensive Competitive Advantage.

2015/11/7 20:12:00 75

Shoemaking EnterprisesComprehensive CompetitionChange Of Advantages

Facing the severe foreign trade situation, shoemaking enterprises are actively responding to the call for changing the mode of foreign economic development, and are committed to promoting the pformation of foreign trade from scale expansion to quality and efficiency improvement.

Price advantage

To pform the comprehensive competitive advantage and form a new competitive advantage of export, taking technology, brand, quality and service as the core.

Taizhou

Barlett

The shoe industry has been in the international market for nearly 20 years, and has developed a sales team with design and research, quality control, international vision and international acuity.

The company has always attached great importance to product quality control. In 2007, a quality research laboratory was set up to conduct physical performance testing for every product line, and self sampling inspection was carried out from many angles such as skid resistance, wear resistance, sole peel strength, and shoe bending resistance to ensure the quality of each pair of shoes.

It is the pursuit of quality over the years that makes poly.

footwear industry

In the past two years, North American famous brand inspection factories such as KOHL, S, MACYS and PAYLESS have been successfully passed through, opening up the North American market and maintaining export stability.

Taizhou Bo Yang Shoes Co., Ltd. is a professional sports shoes manufacturer with 4 Modern molding production lines, with an annual production of more than 5 million pairs, with annual sales exceeding 100 million yuan. The products are mainly exported to more than 50 countries and regions such as Germany, Indonesia and Europe.

In recent years, the enterprise has actively sought the road of pformation and upgrading.

Through the introduction of a new production line - automatic spray glue line, to enhance the production efficiency of enterprises.

Spray glue is a key process in the process of shoemaking. It has to rely on manual operation or semi automatic operation in traditional industries. It has the disadvantages of low efficiency and unstable quality.

Through the introduction of automated production lines, production and quality have been greatly improved, half of labor is saved, 30% of rubber consumption is saved, product quality standards are unified, and quality is stable.

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Recently, the price of leather clothing has declined in the domestic consumer market.

Reporters visited several large shopping malls in Beijing and found that many brands of leather clothing of various styles had a discount price.

"Our counters specialize in the sale of leather garments. Since this year, the leather clothing products of special counters have been participating in the discount promotions organized by the mall during the labor day, mother's day and mid year sales promotion. We hope that we can increase sales of leather clothing products through discount prices."

A salesperson of a leather clothing brand shop counters said.

Not only the prices of solid clothing and leather clothing have declined, but also the discount prices of leather garments on many large online shopping platforms.

On the website of Tmall shopping mall, the reporter saw a pair of winter wear Stud Leather Collar stitching women's vest with an original price of 499 yuan, a discount price of 149 yuan, a brand 2015 autumn and winter European and American leather trousers, the original price was 328 yuan, the discount price was 128 yuan yuan, a winter black lady leather shorts, the original price was 399 yuan, the discount price was 87 yuan, a black lady's medium length leather high waist dress was priced at 399 yuan, and the discount price was 229 yuan.

"At present, our online stores have a variety of leather clothing at a discount price, such as the small A" black "Ladies' Leather shorts, the original price is 359 yuan, the preferential price is 139 yuan, and also participate in the" double eleven global Carnival "preferential activities, so that consumers enjoy the most affordable price.

The owner of a leather clothing shop in Tmall mall said.

Faced with the price reduction of leather clothing, consumers' enthusiasm for buying is not high. Many leather clothing merchants said that the recent sales of leather clothing did not show a sharp rise.

"When I went shopping, I noticed that the price of leather clothing has been reduced, although the price has dropped, but it is still higher than the price of ordinary fabrics, and the style and color are relatively single, which can not stimulate my desire to buy."

A consumer is picking clothes at the mall.

"In order to improve the sales of leather garments, we have launched discount promotions in recent years, but the effect is far from ideal, and consumers' enthusiasm for leather clothing is not high."

The owner of a clothing shop said.


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