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Clever Use Of China Mobile Marketing Strategy To Make Big Money

2015/11/30 22:35:00 76

Mobile MarketingMarketing StrategyBusiness Strategy

Children's wear

Seasonality

Strong, divided into spring, summer, autumn, winter clothing.

Now parents want their children to be beautiful and cute.

In order to turn live guests into familiar customers, familiar customers become loyal customers, it is recommended that children's clothing stores take the following preferential activities.

Clothing can be sold in different seasons.

Activity a discount - there are also financial crises!

Rules: when buying winter clothes and buying spring clothes in our store, you can enjoy 10% discount on the spring sales price at that time. If you pay the spring dress deposit in advance, customers can enjoy 20% discount at the time of the spring sales discount, the gold price is 30% for the winter wear, the balance is made up when buying spring clothes, if the spring clothes are not satisfied, the original number can be returned to the deposit. Similarly, when buying the winter and spring clothes and buying the summer wear customers, they can reduce 10% on the basis of the above, pay 10% on the basis, pay the deposit down 20%, and buy winter, spring and summer clothes.

Autumn dress

Customers can drop 10%, pay deposit 20%, buy winter, spring, summer, autumn and buy winter clothing customers, still drop 10%, pay deposit is still down 20%!

Financial crisis, so preferential!

Supporting work: we need to register correspondingly for customers, and explain that it costs a little bit. Some business areas are larger and business time is longer. Customers can receive customers' deposit.

At the same time, we must tell our customers that the original price or the high discount sale when the clothing is just listed, and the discount will gradually decrease after the season.

Customers can choose different discount period purchase according to the actual situation.

Spring clothes will be on sale soon. This activity can be launched immediately, and all winter customers can be turned into spring clothes repeat customers, and so on.

Two, China Mobile sets a set of packages according to different target groups: launching dynamic zones for college students, and launching Olympic packages for business travelers.

365 days a year, there are many children's birthday every day. Naturally, parents will buy children's clothes for birthday gifts on their children's birthday.

For this purpose, the following activities can be carried out:

  

Activity two every day birthday shop -

Children's wear shop

Rules: every day, our shop prepares children's birthday suits and other clothing combinations for a full moon, a hundred days, a birthday and a school festival. Parents can choose different combinations according to the situation. There are 2 sets, 3 piece sets and 4 piece sets. According to the different combinations of customers, the shop will give different value birthday cakes separately.

Explanation: this activity should be widely known, and it can be associated with sales brand birthday cake merchants. In fact, it is "buying children's clothing to give cake"; of course, selling cakes must be a "buy cake to give children's clothing" activities.

There is a custom in Tengzhou, Shandong: Grandpa and grandma want to send a full moon, a hundred days or a birthday to their grandchildren and grandchildren. The local agents sell children's cars, children's clothing and toys together to these special customers, with sales of around 1000 yuan each.

Wang Yongqing sells rice inspiration: when Wang Yongqing sells rice, in addition to picking up the stone inside the rice, it will also record the number of customers who buy rice and the time to buy it, and estimate when the rice jar will be empty.

When the rice is finished, he will deliver the rice to the door.

In this way, our children's shopkeeper or shop assistant should remember children's birthday and register.

Three, China Mobile integral activities, China Mobile points for its customers, each spending $1 points, at the end of the year with points to exchange prizes.

By comparison, they win the prize by adopting a comparative fashion.

When customers enter the mobile website and find their own bonus points, enter the receiving address. The Mobile Corporation will allow the courier company to send the prizes to the door free of charge.

Therefore, we can do integral activities.

Activity three welcomes the great points of the ox year

Rules: customers who buy children's clothing or other products in our store can take part in a total of 390 points per customer for a spring festival gift.

The higher the score, the greater the value of the prize.

After the Spring Festival, there will be another purchase action. In addition to the normal score, 50 points will be given again. "61" can enjoy a holiday gift before the children's day. The higher the score, the greater the value of the prize.

Interpretation: for children, the Spring Festival and the 61 is a big festival. This activity links two festivals promotion.

The level of integrals can be worked out according to the sales situation of storefront.


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