Bosideng Joined The Champion Of The Korean School Uniform Market To Make Chinese Uniforms For Chinese Students.

In December 30, 2015, 03998.HK, the largest down garment brand operator in China, signed a contract with South Korea's SMART F&D company to set up a school uniform company to jointly develop the school uniform market in China.

SMART F&D is Korea's leading.

The leading brand in the field of school uniform customization has 229 franchises and more than 10 production plants in South Korea. It has won the Korean school uniform market champion for 13 consecutive years and has won wide acclaim in the Korean market.

In 2014, the market share of SMART brand uniforms in Korea reached 23%, with sales of nearly 60 billion won (about 330 million yuan).

According to the announcement, Bosideng will jointly invest with SMART F&D to set up a joint venture to carry out the school uniform business for the Chinese market.

SMART F&D is mainly responsible for design and technical support; Bosideng is responsible for the business and services in the channels, marketing and management aspects of the Chinese market.

Shen Kuixian, chairman of the SMART F&D company in South Korea, said that the school uniforms of Chinese schools are currently dominated by sportswear, while the school uniforms of Korean students are mainly in suits, which are more fashionable and conform to the demand of young school groups for fashion.

Therefore, as early as 2014, SMART F&D plans to enter the Chinese market and actively seek partners. This cooperation with Bosideng will be the first step for SMART brand to expand its internationalization.

This is another new market segment that has entered since Bosideng group buying business.

Since 2014, Bosideng has begun to expand group buying business, and has launched clothing group customization business for government, government departments, enterprises and institutions and social organizations.

Over the past two years, clothing has been concentrated in energy, electricity, pportation, education and other industries.

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Developing group buying business is a new direction of Bosteng, which has been in pition and closed down retail outlets in recent years.

In 2008 Bosideng set up a non feather and four seasons fashion team and embarked on the road of pformation. In May 2009, Bosideng international investment, which was listed in Hongkong, wholly acquired Jiangsu Bosideng Clothing Development Co., Ltd., entered the men's clothing business field; in September 2009, Bosideng shares the American street fashion fast fashion brand Luo Jiawei; in 2011, Bosideng launched its own fast fashion women's brand Rui Qi; later, it gained the three brands of Mogao leisure brand, Jesse women's clothing and Rambo's children's clothing brand by 56%, 51% and 70%.

The "3+1" strategy with down jacket as the core and multi brand, four seasons and internationalization has been established.

But the strategy of "four seasons" is far from effective.

By 2014, lkkal casual wear and Rui Qi women's clothing were all cut down, leaving only.

Men's wear, Jesse dress and Mogao leisure three "four seasons" brand.

In the 2014-2015 earnings report released by Boston on the end of June 2015, Bosideng's revenue decreased 2014 to 6 billion 293 million yuan in fiscal year 2014, and net profit fell 81% to 132 million yuan.

This is the first time in five years that Bosideng has fallen in annual revenue, and net profit has dropped the largest since its listing.

Since then, the downward trend has not been stopped.

According to the interim report released by Boston, as of September 30, 2015, Bosideng net profit plunged 48.3%, from 252 million 700 thousand yuan in the same period last year to 130 million 700 thousand yuan, Bosideng group down clothing business

The total number of outlets decreased by 548 to 6051 year-on-year.