Garment Industry Needs To Tap The Potential Of Domestic Demand And Make Use Of "One Belt And One Road".

The "13th Five-Year plan" proposal emphasizes the development of manufacturing industry, and the "manufacturing power" has risen to the national strategy. The implementation of "made in China 2025" is the main proposition for the construction of the new industrial system. Therefore, the "13th Five-Year" period was called the decisive stage of China's pformation from a textile nation to a textile power.

Clothing is an important symbol of the textile industry and a key point of pformation of industrial upgrading.

In the process of China's pformation from a big textile country to a strong textile country, the garment manufacturing industry can take the opportunity to rebuild its value, and then burst out a brand new life in the new environment.

Excess capacity corresponds to high inventories, weak innovation capability leads to homogenization operation, and the profit structure of single point single product business has changed. In the future, with the further development of flat channel, the profit margins will be smaller and smaller. These problems require the garment industry to achieve a real and high quality pformation and upgrading.

The development of new impetus, expansion of new development space, upgrading of scientific and technological innovation and construction of new industrial system are the present.

Urgent problems to be solved.

Mr. Tian, a senior clothing critic, interviewed by a reporter from this website. He believed that the traditional mode of large-scale industrial production was suddenly faced with the reform of the personalized consumption market, and there was no way to adapt to it, which would inevitably result in a backlog of inventory. Many brands also had to bear the heavy pressure of capital chain breaking in this process.

Everyone is seeking new development direction. Some brands turn to customized production and decide production by market.

For example, underwear brand "city beauty", without completely abandoning mass production, accurately positioned two or three line cities, avoiding the backlog risk that the high-end market might generate, attracting good price performance.

On the contrary, it has gained a good living space.

Xu Jingnan, chairman of sporting goods Co., Ltd., an interview with reporters, said: "now we have to go to the world, where to find a breakthrough? The" one belt along the way "is the breakthrough point." Xu Jingnan

The countries along the belt and road are very friendly countries and have frequent economic and trade exchanges.

At the same time, "one belt and one road" is just close to our history and culture. Therefore, "one belt and one road" is a good opportunity for us to expand the international market and achieve win-win results. It is also a very good carrier.

As a leading brand in the sports apparel industry, PEAK is also accelerating the internationalization of industrial layout. In advance, trademark registration has been carried out in the countries along the belt and road. It originated from quality and technological innovation, and overseas market has also been protected and valued by local government agencies.

In addition, PEAK's cooperation with Iran, Palestine, Lebanon and other national sports teams and international competitions has greatly enhanced PEAK's international influence. In the 2014 World Cup Basketball Tournament, Chinese elements and PEAK elements are everywhere, which has laid a good foundation for China's sports brand to go out.

The central authorities put forward that while moderately expanding the aggregate demand, we should focus on strengthening the structural reform of the supply side.

The unilateral mode of demand side in the past has resulted in overcapacity, high cost, low efficiency of production factors and so on. Now, we should change our thinking direction, try to find ways to improve efficiency, tap potential and create more effective demand from the supply side.

With the goal of doubling the income of urban and rural residents in 2010, China's clothing consumption expenditure has at least 750 billion yuan incremental space.

At the same time, the increase of urbanization rate and the narrowing of the gap between urban and rural areas will also lead to the expansion of domestic textile consumption demand.

A large number of migrant workers and other permanent residents will migrate to settle down in cities and towns. This part of the population will drive more than 100 billion clothes consumption increment. Along the way, the development of the western market will also provide adequate space for China's garment manufacturing industry.