How To Manage A Franchised Shoe Store?

How to stock up is very important for joining a shoe shop. Only reasonable management can play the advantage of franchised stores. Only excellent management can bring out the ability of managers and maximize the interests of franchisees.

How to manage a franchised shoe store? Here are some suggestions from Dr. shoes for reference:

 

Franchisees and retailers generally have a single point of operation. Goods can only be sold in a store or cabinet. The number of display locations is limited. The unmarketable goods that can not be returned to Brand Company can only be digested in stores and counters.

Multi store operation is more flexible than single store operation. The circulation of goods (delivery, replenishment, replacement, return) is usually controlled by the head office. Franchisees can apply to the headquarters for opening branches in the authorized operation area. It is recommended that the first store and cabinet be selected as the main selling point, and second stores and cabinets should be selected as the channels for inventory sales, that is, specialized handling of inventory.

In addition, commodities can also achieve the purpose of "goods sale", "redistribution sales" and "support point sales" by means of pfer of goods and pfer.

To achieve a greater degree of commodity diversion, three stores and cabinets should be opened.

Generally speaking, in order to achieve the pfer of goods,

It is suitable for opening two shops.

Three shops are suitable for leisure sports.

When the first batch of new products are listed on the market, with the sale of second wave and third wave products, some of the main sales outlets will be pferred to second stores and cabinet sales. Some of them will not overstock more and more commodities, affect the display image. On the other hand, they do not have frequent discounts and promotions in the main stores and counters, which will affect future sales.

Because

The style of the line is relatively fixed, and the time of delivery is also arranged after each order. Therefore, the franchisee should strive to sell the goods to the most suitable consumers at the best price and get the highest profit.

The merchandising strategies of franchisees include information management, commodity management, cargo pfer management and promotion management.

Information management refers to the franchisee's retail management system provided by headquarters to pfer store and cabinets data to the headquarters at specified time.

The headquarters reserves data to analyze how to improve the franchisee in the next order, and regularly feedback the VIP card customer points, timeliness and activity rebate to the franchisee.

Franchisees can also monitor inventory according to sales data.

Commodity management refers to the control of commodity volume, classification and analysis of goods, key management, early, middle and late sales management, and adapting to market changes.

Although the consumer group and taste of the franchisee's location have been investigated and analyzed at the time of site selection, they should be analyzed regularly, and the corresponding commodity sales should be arranged according to the commodity purchase plan.

When arranging the corresponding commodities, many excellent women shoes join the store manager suggest that we should consider the following questions: first, what are the main selling products? Is it ideal for the whole shop? Is the salesperson aware of the characteristics of the products? Finally, whether the business people fully understand their commodity consumer groups, namely, to understand their brand goods, brand prices, and brand's price bearing ability at the new sales point.

Cargo pfer management refers to the pfer of goods and pit management.

According to Dr. shoes, when franchisees have more than two sales outlets, they can sell merchandise from other stores and cabinets from a store to a cabinet when they are out of stock in the daily sale. When they sell large holidays or end season promotions, they will be redistributed at different sales points after the merchandise is reassembled.