New Balance Has Great Ambition In Opening Its First Flagship Store In Berlin.

In 2015,

Not only announcing "return to football", but also the sponsorship contract of clubs such as Liverpool, Storck, Oporto and Seville, CEO also said that in order to replace PUMA in 2015 and become the world's third largest sports brand besides NIKE and Adidas, the company is now opening New Balance flagship store in London, Paris, Barcelona and Berlin.

New Balance is not the first time involved.

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The brand, founded in 1906, has briefly stayed in the football field.

From 1998 to 2000, New Balance was the jerseys sponsor of Swann West City, but Swann west city had not yet reached the Premier League's Welsh club and did not give much attention to New Balance.

In addition, New Balance also sponsored some teams in the Argentina League.

New Balance does not have many highlights in football matches.

Instead, it is its sub brand.

In 2012, he signed a contract of 150 million pounds for 6 years to sponsor Liverpool.

You know, warriors replace Adidas.

Recently, the flagship store in Berlin has officially opened.

As the first flagship store in Berlin, New Balance has chosen a "big and complete" route, and its main products can be bought in this store.

For example, the professional running shoes, the store has prepared the gait analysis system and interactive screen, can help runners more professional and scientific choice of running shoes.

New Balance has the most popular retro running shoes, and the high-end series of British and American products also set up special area display.

New Balance also opened up a special area for football fans in Liverpool, specializing in displaying Liverpool's jerseys and other equipment.

And for the local sneakerhead, the biggest significance of this store is that it can save more money and buy New Balance limited shoes.

New Balance's ambition is not only to return to football.

"Replacing Germany's rival PUMA in 2015, following Nike and Adidas, became the world's third largest sportswear manufacturer."

In accepting the German media, James Davis, chairman of New Balance, issued such a manifesto.

New Balance's ambition comes from good performance in the market.

In the Chinese market alone, sales of New Balance have doubled over the past two years.

Although the Chinese market is special, its football sales can be ignored, but its brand promotion role in the whole market is still obvious.

"In China, customers' desire for new designs and new styles is stronger than other markets, which means that we need to be more creative and we will have more experiments."

CEO Rob Martini said.